1. A user subscribes or renews their subscription to a publication by completing a detailed form.
2. After subscribing, the user is re-directed to a lead generation page where co-reg offers are “served.” (Offers are automatically checked “no”)
3. Subscribers opt-in to offers by clicking "yes" and filling out any additional information that wasn't captured on the detailed subscription form. The lead is fed in real-time to the advertiser upon the user clicking "submit".
4. The subscriber is sent to the thank you page of the publisher and smoothly completes the registration experience.
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