Our merge/purge service identifies duplicate records within multiple mailing lists selected for a direct marketing campaign. This process can be done at an individual, household and business level consolidating all details into a single record. Combine duplicate records, keeping every piece of valuable information on each source record while eliminating duplicate information. Our advanced data matching identifies significantly higher “true duplicates” within files while keeping “false positives” at a minimum.
A truly custom service, there is no one-size fits all methodology with this process. Let a Statlistics Data professional guide you through the various options to ensure the most successful outcome.