Working Ranch Magazine
|32,094||Total Universe / Universe Rate||$135.00/M|
Working Ranch is targeted to producers and stockers with 200+ head, and also include feedlot operators. This C & D audience is also heavily agricultural.
Subscribers live on large-scale ranches that are generations old and worth millions of dollars. The average reader has between 1,000 and 5,000 acres of land. These ranchers needs are great for horse supplies (75% own them), all-terrain vehicles and trucks, work apparel including boots and hats, camping gear, gardening, feed, fencing, cattle health products, free standing shelters and general cowboy gear.
Cowboys, ranchers and farmers have unique needs and since they live a more rural lifestyle, their mail order needs are greater than average on both a business and personal level.
Reach highly targeted cattle operations that have a need to utilize more products to get the job done. Their readers raise beef cattle and ranch horses because they love it. They love the ranching traditions and the way it connects one generation to the next.
Job Title (20.00/M) Owner / Co-Owners 27,192 Managers 875 Foremen / Supervisors 404 Other 441