"Daily Devotional Guide"
The Upper Room is a global ministry dedicated to supporting and guiding thousands of Christian believers in their spiritual path by offering guidance toward a disciplined life that includes prayer and action.
Average age 56
70% Have no children living at home
69% Buy religious books regularly
Two-thirds attended or graduated college
Two-thirds live in cities and suburbs
These subscribers are both blue and white collar who come from many different walks of life. What unites this group is their commitment to family, friends and community. They are socially conscious humanitarians helping to build a better world utilizing their disposable income to support research and the causes they believe in.
Subscribers are older and generous. They are philanthropic by nature, giving of their time, energy and money to many different types of charities. Any appeal that is humanitarian, political, child or animal welfare and/or health service related will be of interest to this family oriented audience. These charitable donors are proven contributors who attend fundraising events, walk-a-thons and other community building programs.