The Test and Measurement Market Professionals list reaches upper management and C-suite professionals with titles like software engineer, director, manager, COO, VP, CTO, and research director. They are responsible for overseeing processes that test and measure product or system performance to ensure they function properly. This audience has the purchasing power to buy products ranging from diagnostics to analytical software to certify products are safe and operating properly for consumer and commercial use.

 

With selects like gender, state, zip code, phone, and job title, marketers can easily target desired audiences in the test and measurement sector. They are the key personnel who assure products like aircraft parts, automobiles, robotics, and imaging equipment are free of flaws before leaving the facility for purchase. They also test software applications and systems to make sure programs are free of bugs and performing as designed. After testing products, they analyze the data collected to search for inconsistencies and errors. They identify imperfections and make recommendations to the design team to fine tune the product. This audience is detail-oriented, analytical and searches for products and services that help them improve testing processes.

 

Job Function: Engineering, manufacturing, operations, R&D, supply chain

 

Industries: Aerospace, automotive, computer, electrical, industrial equipment, infrastructure, manufacturing, materials, semiconductor, chemicals, energy, lighting, medical devices, pharmaceutical, education, healthcare, oil and gas, R&D, telecommunication, utilities

 

Job duty snapshot: Test components, analyze measurement data, maintain deadlines, design test parameters, troubleshoot errors, reports on final test results, oversee staff, recommend improvements, create quality assurance checks, meet product design team, provide technical support

  

Products Purchased: Industry publications, computers, software, office supplies, office furnishings, market intelligence, tools, meters, gas detectors, wireless monitors, cable testers, gauges, business apparel, educational resources, and mobile devices

 

List Purchaser: Publishers, IT providers, business apparel providers, event coordinators, electronics providers, recruiters, consultants, applications developers, legal advisors, insurance providers, financial institutions, continuing education providers, and credit card issuers.