The Small Business Review mailing list allows marketers to target owners of companies in most major industries that employ less than 10 employees. These professionals rely on resource materials like books, reports, newsletters, and audio tapes to stay abreast of industry best practices, self-employment strategies and small business funding opportunities. Along with offline and online publications, these professionals purchase products ranging from desktop computers to office supplies for successful business operation.

 

Reach business owners who are the president or CEO of their own companies. A growing sector of the economy, small businesses create more than half of all jobs in the U.S. These business entrepreneurs wear many hats and are the key decision makers of their company. They are skilled tradesmen and professionals working in industries as diverse as finance, construction, electrical, legal, retail, automotive, healthcare, landscaping, beauty and more. They must be able to supervise staff and perform most duties within their company. They are ambitious, forward-thinking individuals who prefer to work for themselves. They purchase or download resources for regulatory compliance, budgeting and cost management, asset management, process streamlining, business management strategies, training resources, tax advice, and more. They depend on trusted vendors and partners for products and services that aid in daily operations. They attend tradeshows and seminars for professional development, industry news, and technology developments in the workplace.

 

Key tasks of a small business owner:

• Business planning
• Finance management
• Marketing and sales
• Customer Service/Order Fulfillment
• Supervisor/Office Manager
• Purchasing and Procurement

These entrepreneurial professionals purchase products and services such as: Trade magazines, computers, laptops, software, automation systems, diagnostic equipment, hand tools, power tools, marketing brochures, stock room supplies, business attire, audio/visual equipment, electronics, desktop organization, storage supplies, company letterhead, training resources, educational materials, mobile devices, office supplies, and business forms.

 

Ideal users of this list include: Industry publications, IT providers, computer manufacturers, marketing advertisers, consultants, payroll managers, web designers, promotional product suppliers, telecommunications providers, event coordinators, software providers, office supply providers, apparel providers, insurance providers, staffing agencies, recruiters, financial institutions, legal advisors, continuing education providers, and credit card issuers.