Progressive Publishing Business Masterfile

The Progressive Publishing Business Masterfile reaches executive decision-makers and producers who turn to Progressive Publishing to deliver relevant news, training information, product research, and other agricultural and farming resources within the beef, dairy, and forage industries.

102,861 Total Universe / Universe Rate $145.00/M
102,861 Active Subscribers $145.00/M
36,761 Home Address + $15.00/M


The Progressive Publishing Business Masterfile reaches executive decision-makers and producers who turn to Progressive Publishing to deliver relevant news, training information, product research, and resources within the beef, dairy, and forage industries. These professionals rely on the Progressive Publishing suite of magazines and its resources to make informed business decisions regarding innovative products and services that enhance their herd, hay, alfalfa and silage operations. The publications provide informative articles, advice, and editorials from seasoned veterinarians, producers, and professors. Topics include successful cattle breeding methods, market stats, calf and heifer raising, employee training, finance, range and pasture management, weed control, harvesting equipment, environmental issues, and silage storage.

The Progressive Publishing Business Masterfile is a comprised of addresses from the following publications: Progressive Dairy, Progressive Cattle, and Progressive Forage.  It provides access to female executives; owners and partners; Cattle, Calves, Heifers and Dairy Cow Professionals,  and Fodder, Forage and Grazing Producers, mid-level managers, cattlemen, ranchers, dairymen, farmers, herdsmen, veterinarians, seed stock producers, forage producers, hay and alfalfa growers, and employees within the agriculture industry.

These professionals purchase products to ensure the profitability and success of their facility, farm, or ranch.  They purchase such products as computer and office equipment and supplies, electronics, telecommunication systems, employee training, and business apparel. They authorize the purchase of operational equipment and supplies including livestock medications and vaccinations, feed, fencing materials, disinfectants, milkers, cleaning equipment, udder care, milk cooler and refrigerators, tractors, fertilizer, seed, pesticides, twine, balers, mowers, rakes, fences, gates, sickle bars, bale spears, and harvesting equipment. They also need a variety of services from facilities management organizations, HVAC providers, electricians, parts and repair establishments, plumbers, builders, and waste control management among others.

Producers and professionals in the Progressive Publishing Business Masterfile are receptive to marketing offers from high-end apparel retailers, industry trade publications, event coordinators, software providers, computer manufacturers, agricultural equipment providers, livestock accessory suppliers, farm and ranch suppliers, office supply providers, financial and lending institutions, and continuing education providers.


SCF $15.00/M
State $15.00/M
Zip $15.00/M
Farming Occupation $20.00/M
Number of Dairy Cows $15.00/M
Number of Heifers / Calves $15.00/M
Number of Beef Cows $15.00/M
Alfalfa Acreage $15.00/M
Other Hay Acreage $15.00/M
Pasture Acreage $15.00/M
Corn Acreage $15.00/M
Home Address $15.00/M
Farming Job Title $20.00/M
Horses $15.00/M
Key Coding $3.50/M
P/S Labels $15.00/M
Email/FTP $100.00/F


Farming Occupation   (20.00/M)
Allied Industry 	5,453 	
Beef Producer 	18,767 	
Consultant 	1,027 	
Cow/Calf Producer 	25,052 	
Dairy Calf/Heifer Raiser 	1,112 	
Dairy Producer 	38,210 	
Education/Extension 	1,089 	
Forage Producer 	3,677 	
Nutritionist 	1,309 	
Seedstock Producer 	1,992 	
Stocker/Grower 	839 	
Veterinarian 	1,851 	

Number of Dairy Cows   (15.00/M)
1-49 	7,150 	
50-99 	7,765 	
100-199 	5,404 	
200-499 	3,600 	
500-999 	1,728 	
1000+ 	2,424 	
Yes, Own Dairy Cows 	11,242 	

Number of Heifers / Calves   (15.00/M)
1-49 	5,194 	
50-99 	4,111 	
100-199 	3,273 	
200-499 	2,570 	
500-999 	1,255 	
1000+ 	1,898 	
Yes, Own Heifers/Calves 	190 	

Number of Beef Cows   (15.00/M)
1-49 	8,291 	
50-99 	5,877 	
100-199 	5,631 	
200-499 	5,213 	
500-999 	2,015 	
1,000-2,499 	1,066 	
2,500-9,999 	641 	
10,000-24,999 	244 	
25,000-49,999 	132 	
50,000+ 	100 	
Yes 	20,627 	

Alfalfa Acreage   (15.00/M)
1-49 	6,693 	
50-99 	4,464 	
100-199 	4,330 	
200-499 	3,496 	
500-999 	1,230 	
1000+ 	818 	
Yes, have alfalfa Acreage 	226 	

Other Hay Acreage   (15.00/M)
1-49 	7,435 	
50-99 	5,015 	
100-199 	5,258 	
200-499 	4,454 	
500-999 	1,484 	
1000+ 	1,256 	
Yes, Have Hay/Forage Acreage 	1,639 	

Pasture Acreage   (15.00/M)
1-49 	9,347 	
50-99 	4,476 	
100-199 	4,271 	
200-499 	4,496 	
500-999 	2,345 	
1000+ 	4,538 	
Yes 	107 	

Corn Acreage   (15.00/M)
1-49 	5,676 	
50-99 	3,616 	
100-199 	3,159 	
200-499 	2,411 	
500-999 	1,048 	
1000+ 	893 	
Yes 	68 	

Farming Job Title   (20.00/M)
Owner / Partner / Officer 	90,257 	
Farming Manager / Supervisor 	3,336 	

Horses   (15.00/M)
Horses 	7,555 	

Ordering Instructions

  • 5,000 Name Minimum Order $0.00 Minimum Price
  • Net Name is allowed ($10.00/M Run Charge)
  • Please Inquire about Exchange
  • Broker Commission 20% on base
  • Agency Commission 15% on base
  • Please Inquire about Reuse
  • Cancellation fee at $100.00/F: Orders cancelled prior to merge are subject to a $100/F cancellation fee plus any applicable production charges. Orders cancelled after merge purge are payable in full. All orders are approved on a reciprocal rental.
  • All orders are approved on a reciprocal rental basis.