The Progressive Publishing Female Executives Business Database reaches women in positions of leadership who turn to Progressive Publishing to deliver relevant news, training information, product research, and resources within the beef, dairy, and forage industries.  These influential women read Progressive Publishing magazines to make informed business and purchasing decisions regarding market statistics, business strategies, industry trends, and new product developments within the ranching and farming communities.

They rely on Progressive Dairy, Progressive Cattle and Progressive Forage to provide informative topics on operational and managerial success. The publications provide informational articles from veterinarians, producers, and professors that give insight into promoting dairy herd health, hiring and training employees, agriculture equipment purchases, advertising and marketing techniques, improving hay and alfalfa yields, and maximizing beef quality and sales.

They are responsive to marketing offers that help them remain profitable in a highly competitive industry.  As executives, they authorize the purchases of products and services for their offices such as computer equipment, office equipment, software, electronics, office supplies, telecommunication systems, business travel, employee training, and business apparel. For the facilities they manage, they purchase barn supplies, 4-wheelers, livestock medical supplies, feed, livestock supplements, fencing and gates, vaccines, castration supplies, disinfectants, wormers, ropes, milking buckets, milker cleaning equipment, udder care, milk storage, tractors, cooling tanks, tractors, fertilizer, seed, pesticides, twine, balers, mowers, rakes, sickle bars, bale spears, barn supplies, and harvesters.

Women in the Progressive Publishing Female Executives Business Database are receptive to marketing offers from high-end apparel retailers, industry trade publications, travel coordinators, software providers, computer manufacturers, agricultural equipment providers, livestock accessory suppliers, farm and ranch suppliers, office supply providers, financial and lending institutions, and continuing education providers.