Professional Photographer

The Professional Photographer Magazine Subscribers list connects marketers with over 30,000 professional photographers who use the camera as a career tool. Photographers need content on business management, new technology, expert advice, gear reviews, and more. This audience purchases products and services ranging from lighting and backdrops to software to operate a successful photography business.

32,015 Total Universe / Universe Rate $130.00/M
32,015 U.S. Names $130.00/M


Professional Photographer magazine is published by the Professional Photographers of America – a nonprofit photography association organized for professional photographers in over 50 countries. The magazine provides subscribers with inspiration and guidance to hone their craft and grow successful businesses. Professional photographers use a camera to specialize in photography venues such as portrait, wedding and special event, high school senior, commercial, nature, and fine art. They are primarily self-employed individuals who need tools to manage a business, obtain clients, market their services, and make a profit. They are creatives who capture the perfect image for individuals, families, and groups along with commercial applications such as packaging and corporate brochures. With this list, reach career photographers seeking continued training, new products, and marketing resources to succeed.  


Readership Stats

  • 81% are full or part-time photographers
  • 78% have been in business for 5+ years
  • 83% own a studio or business
  • 98% have intermediate/advanced skill levels


Purchase products: Industry publications, cameras, lenses, tripods, travel accessories, mobile devices, computers, imaging and retouching software, photo frames, displays, props, portrait lab supplies, albums, wireless tech, film, office supplies, and professional attire.


List Purchasers: Publishers, wholesalers, lending institutions, continuing education providers, office supply providers, photography manufacturers, insurance providers, legal advisors, accountants, tradeshow coordinators, and credit card issuers.

Customer Profile $500.00/F
Industry $15.00/M
Gender $15.00/M
SCF/State $15.00/M
Title $15.00/M
Key Coding $3.50/M
Email $100.00/F


Industry   (15.00/M)
Wedding / Special Events 	1,813 	
Commercial Studio 	512 	
Business/Industrial Firm with In-House Photo Dept 	15 	
Commercial Photo Lab / Lab Services 	8 	
Distributor / Manufacturer 	3 	
Press/Media/Ad Agency/Stock Photo House 	75 	
Educator/Student/Library 	50 	
Fine Arts Photography 	403 	
Portrait Studios 	5,266 	
Aspiring Photographer 	154 	
Unknown 	284 	
Other Type of Photography 	23 	
Other 	295 	

Title   (15.00/M)
Photo Studio Owner/Co-Owner/Self Employed 	7,617 	
Photo Studio Manager 	46 	
Staff Photographer 	39 	
Corp Mgmt (Pres/VP/Dir/Mgr) 	36 	
Media/Creative/Production/Tech/Support/Agent 	11 	
Educator / Student 	53 	
Photographer/Freelance 	851 	
Other 	245 	

Ordering Instructions

  • 5,000 Name Minimum Order $0.00 Minimum Price
  • 85% Net Name available on orders of 20,000 or more ($5.00/M Run Charge)
  • Please Inquire about Exchange
  • Broker Commission 20% on base
  • Agency Commission 15% on base
  • Please Inquire about Reuse
  • Cancellation fee at $100.00/F: Orders cancelled prior to merge are subject to a $100/F cancellation fee plus any applicable production charges. Orders cancelled after merge-purge are payable in full.
  • Sample Required Terms: Net 30 days Arrangement: 100% Zip sequence Turn Around Time: 2-10 working days