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Northwest Fly Fishing Magazine Mailing List

THIS PUBLICATION AVAILABLE ONLY AS PART OF THE MASTERFILE: AFFLUENT FLY FISHING PUBLICATION MASTERFILE The Northwest Fly Fishing Magazine Mailing List is comprised of affluent fishermen who subscribe to Northwest Fly Fishing, a publication dedicated to regional fly fishing anglers who reside in or love to fish the nation’s Northwest lakes, bays, streams and rivers.

SELECTS

Total Universe / Universe Rate $110.00/M
Active Paid Subscribers *Inquire FOR State Counts* $110.00/M

DESCRIPTION

The Northwest Fly Fishing Magazine Mailing List is comprised of affluent fishermen who subscribe to Northwest Fly Fishing, a publication dedicated to regional fly fishing anglers who reside in or love to fish the nation’s Northwest lakes, bays, streams and rivers. The magazine covers regions including the Pacific Northwest, inland Northwest, and Western Canada. This list is comprised of highly-responsive, wealthy subscribers ranging from retirees to high-powered business professionals to outdoor enthusiasts. From fishing destinations in Puget Sound to donating to conservation efforts, these consumers seek products and services that enhance their fly fishing experience.

 

Northwest Fly Fishing Subscriber Quick Facts:

  • Average subscriber age = 45
  • Average net worth = $850,000
  • According to Outdoor Industry Foundation: over 18 million people fly fish annually
  • Active in conservation efforts as well as harvesting
  • In outdoor recreational activities, fishing is second only to running and biking
  • Annual recreational fishing equipment expenditures total over $15 billion

Wealthy Northwest Fly Fishing subscribers live in upscale homes and enjoy luxury living. They fish Alaska’s Little Ku River and Oregon’s Columbia River Gorge as well as other destinations in Washington, Oregon, Northern California, Idaho, Montana, Wyoming, Alberta, British Columbia, Yukon Territory, NW Territories, and Alaska. They prefer the cool pristine waters of the northwest and fish for salmon, bass, steelhead, sturgeon, kokanee, shad, trout, Muskie, and perch. They participate in fishing derbies, travel to fishing destinations with family and friends, and enjoy “spur of the moment” getaways to their favorite fishing hole. They stay in RVs, rent cabins, fly to travel destinations, lodge in luxury resorts, and enjoy the full outdoor camping experience.

 

Fly fishing enthusiasts seek fly fishing products offerson rod, reels, fish nets, waders, tackle boxes, lures, bait, fishing line, tackle, life jackets, rain gear, filet boards, rod racks, knives, scales, bait containers, and artificial flies. They also buy outdoor gear including RVs, tents, ice chests, camping gear, cookware, camp stoves, insect repellent, generators, outdoor apparel and footwear. They buy themed decor such as collector’s plates, jewelry, wall plaques, clocks, calendars, and figurines. They seek fishing and outdoor recreation services from travel destination organizers, the hospitality industry, car rental agencies, outdoor adventure guides, and more.

 

This is an ideal audience for marketers who want to reach consumers with their marketing offers. Northwest anglers are open to offers from retailers, wholesalers, event coordinators, fishing organizations, sporting goods stores, state fish and game agencies, taxidermists, conservation and fundraising associations, outdoor apparel retailers, outdoor publications, first aid suppliers, tourism industries, and credit card issuers.


 

ORDERING INSTRUCTIONS

 

SELECTS

Gender/Sex $10.00/M
SCF $10.00/M
State $10.00/M
Zip $10.00/M
3rd Party Blow-In $10.00/M

ADDRESSING

Key Coding $3.00/M
P/S Labels $10.00/M
Run Charges $10.00/M
Email $100.00/F