The Hemmings Sports & Exotic Car mailing list reaches car collectors, auto enthusiasts, and racing enthusiasts who are former subscribers of Hemmings Sports & Exotic Car magazine. These consumers want updated news and information on buying, selling, maintaining, and restoring foreign-built cars. They purchase Hemmings’ merchandise like collector car books, caps, die cast models, collector car prints, calendars, porcelain signs, wall clocks, puzzles, motor oil, trailer hitches, totes, drinkware, and key rings.
The readership in this list is a highly-educated, affluent, and mature audience with an average age of 58. They are owners and car collectors who have a passion for international cars and imports. They own or restore sports and exotic cars like the Ferrari, Corvette, Porsche, Maserati, Jaguar, Alfa Romeo, Aston Martin, Lamborghini, Mercedes Benz, and Rolls Royce. They enjoy watching or participating in sports car racing, road rallies, and drag strip racing. They are members of exclusive car clubs and travel to auctions and car shows to buy turn-key collector automobiles or a diamond in the rough that needs restoring. They turned to Hemmings Sports & Exotic Car magazine for info on buyer’s guides, auto restoration, automotive history, how-to guides, personalities, Euro stars, vintage motorcycles, and profiles on automobile visionaries.
Former subscribers from Hemmings Sports & Exotic Car magazine have the discretionary income to purchase products and services to restore and accessorize their cars. They buy parts like radiators, water pumps, hoods, engines, steering racks, tie rod ends, suspension, and wheels. Many of these car enthusiasts are DIY mechanics who have the facilities to work on their car at their own home or shop. They purchase automotive tools t like wrenches, sockets, floor jacks, engine hoists, diagnostic tools, timing lights, metric sockets, and compressors. To accessorize their classic automobile, they purchase seat covers, emblems, dash mats, floor mats, grille guards, car covers, mirrors, gauges, and car alarms. They utilize the services of upholstery shops, car painters, car wash and detail shops, auto body shops, and tire companies.
Car enthusiasts in the Hemmings Publishing Sports & Exotic Car mailing list are receptive to marketing offers from retailers, wholesalers, direct mail and email marketers, auto publications, credit card issuers, event coordinators, auction houses, salvage yards, and auto clubs.
Average age 58
$480,000 Value of primary residence
$1.44 Million - household net worth
60% Have a four year college degree
29% Have a postgraduate degree