The Hemmings Publishing Canadian Masterfile reaches Canadian car enthusiasts who subscribe to Hemmings Publishing magazines. These subscribers want current news and information on buying, selling, maintaining, and restoring classic cars, hot rods, muscle cars, sports cars, and foreign imports. They purchase Hemmings’ merchandise like collector car books and prints, caps, die cast models, calendars, porcelain signs, wall clocks, puzzles, Hemmings motor oil, trailer hitches, totes, mugs, and key rings.

 

The subscribers in this list live in Canadian provinces and territories including British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Quebec, and the Yukon. They are vintage car collectors, auto body shop owners, racing enthusiasts, restoration experts, and car auctioneers with a passion for classic vehicles. They depend on Hemmings publications for updated news and editorials on auction sales, car shows, buyer’s guides, DIY restoration advice, appraisal services, cyber cruising, garage tech, and auto industry history. They have the discretionary income to buy cars and trucks like the Willy’s pickup, Corvette, Roll Royce, MG, Nova, Mustang, Studebaker, Beetle, and Camaro. They participate in or attend auctions, car clubs, road rallies, car shows, and auto racing events.

 

With a population of over 35 million people, Canadian subscribers in this list have the discretionary income to purchase products and services for restoring and accessorizing their automobiles and trucks. They buy parts like radiators, water pumps, hoods, engines, steering racks, tie rod ends, suspension, wrenches, sockets, floor jacks, engine hoists, diagnostic tools, timing lights, metric sockets, and compressors. To accessorize their cars, they purchase seat covers, emblems, dash mats, floor mats, grille guards, car covers, mirrors, gauges, and car alarms. They utilize the services of upholstery shops, car painters, car wash and detail shops, auto body shops, and tire companies.

 

Car enthusiasts in the Hemmings Publishing Canadian Masterfile are receptive to marketing offers from retailers, wholesalers, direct mail and email marketers, auto publications, credit card issuers, event coordinators, auction houses, salvage yards, and auto clubs.