Hemmings Muscle Machines Mailing List
|94,763||Total Universe / Universe Rate||$115.00/M|
|17,757||3 Month Active Paid Subscribers||$125.00/M|
|38,850||6 Month Active Paid Subscribers||$120.00/M|
|94,763||Active Paid Subscribers||$115.00/M|
|35,646||12 Month Expires||$85.00/M|
The Hemmings Muscle Machines mailing list reaches car collectors, hot rod collectors, and racing enthusiasts who are subscribers of Hemmings Muscle Machine magazine. These consumers want updated news and information on buying, selling, maintaining, and restoring American muscle and performance cars. They purchase Hemmings’ merchandise like collector car books and prints, apparel, die cast models, calendars, porcelain signs, wall clocks, mugs, puzzles, water bottle, travel wallets, Hemmings motor oil, trailer hitches, totes, and key rings.
The subscribers in this list are well-to-do car collectors and owner who are passionate about classic American performance cars. They own or restore muscle cars like the 1969 Pontiac GTO, 1970 AMC Rebel, 1975 AMC TransAm, 1965 Chevelle, 1969 Camaro, and 1969 Nova. They are members of car clubs and display their muscle cars at car shows and racing events. Many enthusiasts purchase performance cars for drag strip racing and buy the parts needed to keep their muscle machine finely tuned. They travel to auctions to buy a car in mint condition or one that can be restored to top-running performance. They rely on in-depth articles from Hemmings Muscle Machines magazine for car features, buyer’s guides, car performance tips, hot rod hero profiles, modified muscle cars, technical reviews, and vintage racing.
Subscribers from Hemmings Muscle Machines have the discretionary income to purchase products and services to restore and accessorize their cars. They buy parts like radiators, water pumps, hoods, engines, steering racks, tie rod ends, suspension, and wheels. Many of these car enthusiasts are DIY mechanics who have the facilities to work on their car at their own home or shop. They purchase automotive tools like wrenches, sockets, floor jacks, engine hoists, diagnostic tools, timing lights, metric sockets, and compressors. To accessorize their classic automobile, they purchase seat covers, emblems, dash mats, floor mats, grille guards, car covers, mirrors, gauges, and car alarms. They utilize the services of upholstery shops, car painters, car wash and detail shops, auto body shops, and tire companies.
Car enthusiasts in the Hemmings Publishing Muscle Machines mailing list are receptive to marketing offers from retailers, wholesalers, direct mail and email marketers, auto publications, credit card issuers, event coordinators, auction houses, salvage yards, and auto clubs.
$110,000 Average household income
$740,000 Average household net worth
$312,000 Average value of residence
$3,750 Average spent on parts/services
94% Own their own home
94% Maintained their own muscle car
95% Read 4 out of the last 4 issues
Hours spend with each issue- 2.6
|New To File||$10.00/M|
|3rd Party Blow-In||$10.00/M|
|Under 5,000 minimum service charge||$35.00/F|