Hemmings Classic Car Magazine

The Hemmings Classic Car Magazine mailing list reaches car collectors and auto enthusiasts who are subscribers of Hemmings Classic Car magazine.

113,327 Total Universe / Universe Rate $115.00/M
21,593 3 Month Active Paid Subscribers $125.00/M
47,106 6 Month Active Paid Subscribers $120.00/M
113,327 Active Paid Subscribers $115.00/M
26,195 12 Month Expires $85.00/M
Charitable Fundraising $85.00/M
Non-Profit Fundraising $90.00/M


The Hemmings Classic Car mailing list reaches car collectors and auto enthusiasts who are subscribers of Hemmings Classic Car magazine. These consumers want updated news and information on car features, auctions, car clubs, buyer’s guides, restoration advice, car history, and car products. They purchase Hemmings’ merchandise like collector car books, apparel, die cast models, collector car prints, calendars, porcelain signs, wall clocks, puzzles, motor oil, trailer hitches, totes, drinkware, and key rings.


The readership in this list is an affluent, mature audience averaging between the ages of 35 to 64. They are consumers who have a passion for American-built classic cars from the brass, classic, pre-war, fifties, sixties, and seventies eras. They own or restore classic cars like the 1956 Cadillac Coupe de Ville, 1953 Chrysler Windsor DeLuxe, 1946 Ford Woodie, 1960 Rambler, 1971 Hornet, or the 1961 Corvair. They are members of car clubs and display their collectibles at car shows and special events. They travel to auctions to buy a collector car in mint condition or one that can be restored to its original condition. They search Hemmings classified ads to buy vintage cars, parts, and accessories.


Subscribers from Hemmings Classic Car have the discretionary income to purchase products and services to restore and accessorize their cars. They buy parts like radiators, water pumps, hoods, engines, steering racks, tie rod ends, suspension, and wheels. Many of these car enthusiasts are DIY mechanics who have the facilities to work on their car at their own home or shop. They purchase automotive tools like wrenches, sockets, floor jacks, engine hoists, diagnostic tools, timing lights, metric sockets, and compressors. To accessorize, they purchase seat covers, emblems, dash mats, floor mats, grille guards, car covers, mirrors, gauges, and car alarms. They utilize the services of upholstery shops, car painters, car wash and detail shops, auto body shops, and tire companies.


Car enthusiasts in the Hemmings Publishing Classic Car mailing list are receptive to marketing offers from retailers, wholesalers, direct mail and email marketers, auto publications, credit card issuers, event coordinators, auction houses, salvage yards, and auto clubs.

65% Readers age 35 - 64
$122,000 Average household income
$1,010,000 Average household net worth
$364,000 Average value of residence
47% College graduate or higher
92% Own their own home

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EMAIL $100.00/F


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