Broadcasting & Cable is a leading magazine serving the broadcast, cable and program syndication communities. The publication reaches professionals who make daily decisions in operations, telecasting, programming and other related tasks.
|24,058||Total Universe / Universe Rate||$150.00/M|
B&C subscribers are engaged in all spectrums of broadcast, cable, satellite, telco, marketing, broadband, streaming and other related functions. This audience performs job duties as varied as gathering news to managing a major cable network. They air programs including sports, commentaries, nightly news, documentaries, live performances, daytime soaps, movies, talks shows and game shows. They are also responsible for bringing televised programs into millions of homes, businesses, educational facilities, training facilities and more. Subscribers also seek advertising opportunities to support and fund programming. These organizations adhere to FCC guidelines to enforce communications regulations in all states.
These professionals are interested in purchasing the following products: Industry publications, computers, software, mobile devices, studio consoles, storage and recording devices, cabling, connectors, lighting, intercoms, audio storage, cameras, transmitters, RF equipment and diagnostics.
This audience is receptive to marketing offers from publications, software developers, electronics providers, consulting firms, technology providers, event coordinators, internet providers, legal advisors, insurance providers, wholesalers, retailers, financial institutions, continuing education providers and credit card issuers.
Job Function (15.00/M) VP/DIR/GM/SYST/STATION/DIR/MANAGER 2,197 CHAIRMAN/OWNER/PRESIDENT/PARTNER/EXECUTIVE 6,650 VICE PRESIDENT 958 DIRECTOR/GENERAL MANAGER/MANAGER/SYSTEMS MANAGER 2,862 GENERAL SALES MANAGER 656 PROGRAM VP/DIRECTOR/MANAGER/PRODUCER 1,718 ENGINEERING VP/CHIEF/DIRECTOR/MANAGER/TECHNICIAN 3,853 OTHER TITLE & NON-TITLED EMP 2,274 Business (15.00/M) NEW MEDIA 1,013 TV AFFILIATE 4,194 TV NETWORK 2,526 TV INDEPENDENT 829 RADIO STATION 602 CABLE TV OPERATION/MSO 2,040 PROGRAMMING & SERVICES 1,658 MFG OF RADIO/TV/CABLE 642 ADVERSITING AGENCY 2,642 GOVERNMENT/TRADE 609 CABLE NETWORK 1,204 OTHER 3,039