Real Time Cash in your Pockets
|82,240||Total Universe / Universe Rate||$70.00/M|
The Real Time Cash in your Pockets is comprised predominantly of millennials at a time in their lives when they are striking out on their own.
Newly independent and out of high school, they are interested in establishing credit, going to school, furthering their educational and life experiences, and keeping up with all of the latest electronics.
This segment of Real Time is young, fresh and enthusiastic about social media and they respond well to smart direct mail whether it be apparel, credit card, opportunity seeking, career and educational offers. They are web savvy and will also respond well to web generators.
"Addressing will be title-slugged "The _______ Family." Name of child is not released.
Title slug for age 20 and under only.
Age (11.00/M) Under 20 44,189 21 - 30 4,920 31 - 40 9,099 41- 50 9,469 51- 60 8,527 61 + 8,036 Gender (11.00/M) Female 39,405 Male 33,979 Household Income (11.00/M) Under $25,000 4,724 $25,000 - $49,999 7,352 $50,000 - $99,999 11,052 $100,000 - $199,999 3,951 $200,000+ 1,153 MOB (11.00/M) Multiple 25,689 Single 2,826 Homeowner/Renter (11.00/M) Homeowner 45,013 Renter 1,519