Information Today Business Masterfile

The Information Today Business Masterfile combines the audiences of their magazine titles: Computers in Libraries, CRM Magazine, Database Trends and Applications, EContent, Information Today, KMWorld, Internet@Schools, Online Searcher, Speech Technology and Streaming Media into one comprehensive and unique, highly selectable masterfile.

SEGMENTS
130,498 Total Universe / Universe Rate $150.00/M
130,498 Active Subscribers $225.00/M
119,542 Telemarketing $65.00/M
69,975 US Email Addresses $350.00/M
Non-Computer Related Offers $150.00/M

Description

The Information Today Business Masterfile combines the audiences of their magazine titles: Computers in Libraries, CRM Magazine, Database Trends and Applications, EContent, Information Today, KMWorld,Internet@Schools, Online Searcher, Speech Technology and Streaming Media into one comprehensive and unique, highly selectable masterfile.
SELECTS
Gender $15.00/M
Job Function $20.00/M
Magazine Title $20.00/M
State (SCF, Zip Code) $15.00/M
Telemarketing $65.00/M
Sales Volume $20.00/M
Employee Size $20.00/M
SIC Code $20.00/M
ADDRESSING
Key Coding $3.50/M
Email/FTP $100.00/F
P/S Labels $10.00/F
Run Charges $10.00/M

Profile



		
Gender   (15.00/M)
Male 	83,461 	
Female 	26,522 	

		
Job Function   (20.00/M)
Administration 	2,987 	
Customer Service 	5,144 	
Engineering 	3,926 	
Facilities 	1,992 	
Finance 	2,438 	
Technology 	27,220 	
Library and Education 	1,507 	
Operations 	7,812 	
Sales and Marketing 	11,637 	

		
Magazine Title   (20.00/M)
CRM Magazine 	52,075 	
Database Trends and Applications 	17,351 	
Econtent 	3,860 	
KMWorld 	32,874 	
Speech Technology 	15,186 	
Streaming Media 	23,794 	

		
Telemarketing   (65.00/M)
Telemarketing 	119,546 	

		
Sales Volume   (20.00/M)
Less than $500,000 	1,818 	
$500,000 to $1 Million 	2,938 	
$1 Million to $2.5 Million 	5,635 	
$2.5 Million to $ 5 Million 	4,365 	
$5 Million to $10 Million 	4,834 	
$10 Million to $50 Million 	7,102 	
$50 Million to $100 Million 	2,101 	
$100 Million to $500 Million 	3,221 	
$500 Million to $1 Billion 	910 	
Over $1 Billion 	3,296 	

		
Employee Size   (20.00/M)
1 to 4 	3,814 	
5 to 9 	6,324 	
10 to 19 	9,309 	
20 to 49 	8,501 	
50 to 99 	4,831 	
100 to 249 	5,359 	
250 to 499 	3,253 	
500 to 999 	2,528 	
1,000 to 4,999 	2,333 	
5,000 to 9,999 	198 	
10,000 or more 	72 	

		
SIC Code   (20.00/M)
Agriculture, Forestry and Fishing 	223 	
Mining 	169 	
Construction 	1,108 	
Manufacturing 	5,226 	
Transportation, Communications and Utilities 	526 	
Wholesale Trade 	3,182 	
Retail Trade 	3,323 	
Finance, Insurance and Real Estate 	6,685 	
Services 	2,239 	
Public Administration 	556 	

Ordering Instructions

  • 5,000 Name Minimum Order $0.00 Minimum Price
  • Net Name available on orders of 50,000 or more ($10.00/M Run Charge)
  • Exchange is available
  • Broker Commission 20% on base
  • Agency Commission 15% on base
  • Reuse is available
  • Cancellation fee at $100.00/F: Cancellation instructions: All orders are approved on a reciprocal rental. Orders cancelled prior to merge are subject to a $100/F cancellation fee plus any applicable production charges. Orders cancelled after merge purge are payable in full.