Information Today Business Masterfile

The Information Today Business Masterfile combines the audiences of their magazine titles: Computers in Libraries, CRM Magazine, Database Trends and Applications, EContent, Information Today, KMWorld, Internet@Schools, Online Searcher, Speech Technology and Streaming Media into one comprehensive and unique, highly selectable masterfile.

SEGMENTS
115,491 Total Universe / Universe Rate $150.00/M
115,491 Active Subscribers $225.00/M
108,401 Telemarketing $65.00/M
92,191 US Email Addresses $350.00/M
Non-Computer Related Offers $150.00/M
SELECTS
Gender $15.00/M
Job Function $20.00/M
Magazine Title $20.00/M
State (SCF, Zip Code) $15.00/M
Telemarketing $65.00/M
Sales Volume $20.00/M
Employee Size $20.00/M
SIC Code $20.00/M
ADDRESSING
Key Coding $3.50/M
Email/FTP $100.00/F
P/S Labels $10.00/F
Run Charges $10.00/M

Description

The Information Today Business Masterfile combines the audiences of their magazine titles: Computers in Libraries, CRM Magazine, Database Trends and Applications, EContent, Information Today, KMWorld,Internet@Schools, Online Searcher, Speech Technology and Streaming Media into one comprehensive and unique, highly selectable masterfile.

Profile



		
Gender   (15.00/M)
Male 	75,362 	
Female 	22,566 	

		
Job Function   (20.00/M)
Administration 	2,919 	
Customer Service 	2,767 	
Engineering 	3,651 	
Facilities 	1,881 	
Finance 	2,369 	
Technology 	26,423 	
Library and Education 	1,367 	
Operations 	6,881 	
Sales and Marketing 	10,885 	

		
Magazine Title   (20.00/M)
CRM Magazine 	44,461 	
Database Trends and Applications 	16,435 	
Econtent 	3,796 	
KMWorld 	31,578 	
Speech Technology 	13,988 	
Streaming Media 	21,015 	

		
Telemarketing   (65.00/M)
Telemarketing 	108,401 	

		
Sales Volume   (20.00/M)
Less than $500,000 	1,893 	
$500,000 to $1 Million 	2,827 	
$1 Million to $2.5 Million 	5,019 	
$2.5 Million to $ 5 Million 	4,011 	
$5 Million to $10 Million 	4,567 	
$10 Million to $50 Million 	6,976 	
$50 Million to $100 Million 	2,098 	
$100 Million to $500 Million 	3,044 	
$500 Million to $1 Billion 	791 	
Over $1 Billion 	2,274 	

		
Employee Size   (20.00/M)
1 to 4 	3,737 	
5 to 9 	5,456 	
10 to 19 	8,224 	
20 to 49 	8,224 	
50 to 99 	4,526 	
100 to 249 	5,085 	
250 to 499 	3,197 	
500 to 999 	2,301 	
1,000 to 4,999 	1,983 	
5,000 to 9,999 	198 	
10,000 or more 	43 	

		
SIC Code   (20.00/M)
Agriculture, Forestry and Fishing 	223 	
Mining 	135 	
Construction 	1,059 	
Manufacturing 	3,274 	
Transportation, Communications and Utilities 	2,680 	
Wholesale Trade 	3,225 	
Retail Trade 	3,295 	
Finance, Insurance and Real Estate 	6,391 	
Services 	21,393 	
Public Administration 	2,860 	


Ordering Instructions

  • 5,000 Name Minimum Order $0.00 Minimum Price
  • Net Name available on orders of 50,000 or more ($10.00/M Run Charge)
  • Exchange is available
  • Broker Commission 20% on base
  • Agency Commission 15% on base
  • Reuse is available
  • Cancellation fee at $100.00/F: Cancellation instructions: All orders are approved on a reciprocal rental. Orders cancelled prior to merge are subject to a $100/F cancellation fee plus any applicable production charges. Orders cancelled after merge purge are payable in full.