List Rental - Statlistics

Information Today Business Masterfile

The Information Today Business Masterfile combines the audiences of their magazine titles: Computers in Libraries, CRM Magazine, Database Trends and Applications, EContent, Information Today, KMWorld, Internet@Schools, Online Searcher, Speech Technology and Streaming Media into one comprehensive and unique, highly selectable masterfile.

SELECTS

122,027 Total Universe / Universe Rate $225.00/M
122,027 Active Subscribers $225.00/M
111,816 Telemarketing $65.00/M
79,523 US Email Addresses $350.00/M
Non-Computer Related Offers $150.00/M

DESCRIPTION

The Information Today Business Masterfile combines the audiences of their magazine titles: Computers in Libraries, CRM Magazine, Database Trends and Applications, EContent, Information Today, KMWorld, Internet@Schools, Online Searcher, Speech Technology and Streaming Media into one comprehensive and unique, highly selectable masterfile.

 

Information Today is the publisher of several Internet and Technology magazines, newsletters and books all geared toward the Library information and Knowledge management community. This file allows you to target key business and technical decision makers comprised of CEOs, COOs, CIOs, Senior Vice Presidents (SVPs), Directors, Vice Presidents (VPs), Managers and others with the purchasing power in the following fields: public, academic, corporate, government, legal, medical, association-affiliated, library, customer relationship management, and content management and customer service.

 

Selectable by industry and job title, this Masterfile reaches a core audience of technology driven executives who make high ticket purchases for their organizations, including, databases, ejournals, ebook collections, subscription systems, information platforms, library computing systems, networking hardware and software, discovery systems, order processing, integrated library systems, online services, storage and peripherals, presentation devices, internet services and more.

 

The Information Today Business Masterfile responds to offers from software and computer hardware providers, advertising and marketing agencies, insurance agencies, business publications, maintenance and facilities providers, office supply providers, credit card issuers, travel agencies, conference organizers, and continuing education providers.

PROFILE

  • 
     		
    Gender   (15.00/M)
    Male 	75,362 	
    Female 	22,566 	
    
    		
    Job Function   (20.00/M)
    Administration 	2,919 	
    Customer Service 	2,767 	
    Engineering 	3,651 	
    Facilities 	1,881 	
    Finance 	2,369 	
    Technology 	26,423 	
    Library and Education 	1,367 	
    Operations 	6,881 	
    Sales and Marketing 	10,885 	
    
    		
    Magazine Title   (20.00/M)
    Computers in Libraries 	1,686 	
    CRM Magazine 	46,763 	
    Database Trends and Applications 	16,716 	
    Econtent 	866 	
    Internet@Schools 	763 	
    KMWorld 	32,045 	
    Searcher the Magazine for Database Professionals 	1,044 	
    Speech Technology 	14,530 	
    Streaming Media 	21,823 	
    
    		
    Telemarketing   (65.00/M)
    Telemarketing 	106,628 	
    
    		
    Sales Volume   (20.00/M)
    Less than $500,000 	2,037 	
    $500,000 to $1 Million 	2,976 	
    $1 Million to $2.5 Million 	5,227 	
    $2.5 Million to $ 5 Million 	4,081 	
    $5 Million to $10 Million 	4,626 	
    $10 Million to $50 Million 	7,044 	
    $50 Million to $100 Million 	2,121 	
    $100 Million to $500 Million 	3,086 	
    $500 Million to $1 Billion 	804 	
    Over $1 Billion 	2,296 	
    
    		
    Employee Size   (20.00/M)
    1 to 4 	4,018 	
    5 to 9 	5,767 	
    10 to 19 	8,496 	
    20 to 49 	8,337 	
    50 to 99 	4,706 	
    100 to 249 	5,228 	
    250 to 499 	3,314 	
    500 to 999 	2,371 	
    1,000 to 4,999 	2,026 	
    5,000 to 9,999 	201 	
    10,000 or more 	44 	
    
    		
    SIC Code   (20.00/M)
    Agriculture, Forestry and Fishing 	200 	
    Mining 	132 	
    Construction 	986 	
    Manufacturing 	3,101 	
    Transportation, Communications and Utilities 	2,523 	
    Wholesale Trade 	3,071 	
    Retail Trade 	3,172 	
    Finance, Insurance and Real Estate 	5,282 	
    Services 	20,730 	
    Public Administration 	2,725 	
      

 

ORDERING INSTRUCTIONS

 

SELECTS

Gender $15.00/M
Job Function $20.00/M
Magazine Title NO CHARGE
State (SCF, Zip Code) $15.00/M
Telemarketing $65.00/M
Sales Volume $20.00/M
Employee Size $20.00/M
SIC Code $20.00/M

ADDRESSING

Key Coding $3.50/M
Email/FTP $100.00/F
P/S Labels $10.00/F
Run Charges $10.00/M