LA CUCINA ITALIANA                                  USAGE     
            
    68,099      Subscribers         $105/M          -----------DATE----------
    23,608      Male Subscribers    $105/M+$10/M    September 2008           
    38,864      Female Subscribers  $105/M+$10/M                             
    34,469      6 Month Hotline     $105/M+$11/M    -------MINIMUM ORDER-----
    22,241      3 Month Hotline     $105/M+$16/M    5,000                    
    61,042      Direct to Publisher +$10/M                                   
    63,502      Paid DTP            +$10/M          -------UNIT OF SALE------
                                                    $19.97                   
"Since 1929 Italy's Premier Food and Cooking                                 
Magazine"                                           -----------MEDIA---------
                                                    Direct Mail              
La Cucina Italiana is the leading Italian cuisine   96% DTP                  
and cooking magazine in the United States. With                              
step by step authentic recipes from their test      ----------GENDER---------
kitchen in Milan, La Cucina Italiana has been the   Can Select               
ultimate authority on Italian food and cooking                               
since 1929. Published six times yearly, readers     --------ADDRESSING-------
are treated to a delectable world focusing on the   4UP Cheshire          N/C
most authentic Italian recipes, cooking tips and    PS Labels           $15/M
techniques.                                         Magtape             $25/F
                                                    Diskette            $75/F
La Cucina Italiana subscribers are epicureans who   E-Mail Transmission $75/F
have a distinct love for the classic tastes,        Keying              $ 3/M
smells, and culture that are represented by                                  
Italian cooking. These food lovers believe that     --------SELECTIONS-------
Italian is a lifestyle, so they are just as         State               $10/M
fascinated by travel to Italy as they are by the    SCF                 $10/M
preparation, presentation and sensuality of the     Zip                 $10/M
country's cuisine. For nearly 80 years, throughout  Gender              $10/M
all of Italy, serious cooks have always consulted   6 Month HL          $11/M
La Cucina Italiana as the authority in their        3 Month HL          $16/M
kitchens.                                           DTP                 $10/M
                                                    Paid DMS            $10/M
Demographics:                                       Run Charges         $10/M
    Median Household Income $117,400                                         
    Median Net Worth        $570,000                Sample Mailing Piece     
    Female                  64.7%                   Required                 
    Male                    35.3%                                            
                                                    20% Commission to        
                                                    Recognized Brokers       
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


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