LA CUCINA ITALIANA                                  USAGE     
            
   106,628      Subscribers          $105/M         -----------DATE----------
    34,220      Male Subscribers     $105/M+$10/M   January 2012             
    57,735      Female Subscribers   $105/M+$10/M                            
    23,180      6 Month Hotline      $105/M+$11/M   -------MINIMUM ORDER-----
    12,982      3 Month Hotline      $105/M+$16/M   5,000                    
    81,824      Direct to Publisher +$10/M                                   
   101,696      Paid                +$10/M          -------UNIT OF SALE------
     4,765      Change of Address   +$10/M          $19.97                   
                Catalog Rate         $80/M                                   
                Fundraising Rate     $75/M          -----------MEDIA---------
                                                    Direct Mail              
"Since 1929 Italy's Premier Food and Cooking        78% DTP                  
Magazine"                                                                    
                                                    ----------GENDER---------
La Cucina Italiana is the leading Italian cuisine   Female 51%               
and cooking magazine in the United States. With                              
step by step authentic recipes from their test      --------ADDRESSING-------
kitchen in Milan, La Cucina Italiana has been the   4UP Cheshire          N/C
ultimate authority on Italian food and cooking      PS Labels           $15/M
since 1929. Published six times yearly, readers     Magtape             $25/F
are treated to a delectable world focusing on the   Diskette            $75/F
most authentic Italian recipes, travel,             E-Mail Transmission $75/F
kitchenware and kitchen design.                     Keying              $ 3/M
                                                                             
La Cucina Italiana subscribers are epicureans who   --------SELECTIONS-------
have a distinct love for the classic tastes,        State               $10/M
smells, and culture that are represented by         SCF                 $10/M
Italian cooking. These food lovers believe that     Zip                 $10/M
Italian is a lifestyle, so they are just as         Gender              $10/M
fascinated by travel to Italy as they are by the    6 Month HL          $11/M
preparation, presentation and sensuality of the     3 Month HL          $16/M
country's cuisine. For nearly 80 years, throughout  Source              $10/M
all of Italy, serious cooks have always consulted   Paid                $10/M
La Cucina Italiana as the authority in their        Run Charges         $10/M
kitchens.                                                                    
                                                    Sample Mailing Piece     
Demographics:                                       Required                 
    Median Household Income               $130,000                           
    Median Net Worth                      $570,000  20% Commission to        
    Foreign Travel in Last 3 Years        98%       Recognized Brokers       
    Domestic Travel in Last 12 Months     86%     
    Ordered on Internet in Last 12 Months 80%     
    Entertain Friends/Relatives at Home   98%     
    Cook at Home                          95%     
    Drank Wine in Last 6 Months           95%     
    Own or lease a vehicle                97%     
    Own their primary place of residence  93%     
                                                  
                                                  
All orders are approved on a reciprocal rental.   

Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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