BASS TIMES                                          USAGE

    137,885  Active Subscribers  $110/M             -----------DATE----------
                                                    August 2008              
"The Official Publication of the World's Best Bass                           
Anglers"                                            -------MINIMUM ORDER-----
                                                    5,000                    
BASS Times is the official publication of the                                
world's best bass anglers. As a direct line to      -------UNIT OF SALE------
anglers with the need for the most up-to-date       $24.00 Year              
fishing news and information, the monthly magazine                           
reaches the most dedicated bass professionals.      -----------MEDIA---------
                                                    70% Direct Mail          
BASS Times is published for the bass charter                                 
members as well as the association of bass          --------ADDRESSING-------
professionals. It features quality editorial        4UP Cheshire          N/C
written by intelligent and well known outdoor       PS Labels           $10/M
writers who specialize in bass biology,             Magtape             $25/F
conservation, and bassmaster tournament courage.    Diskette            $75/F
Subscribers include avid bass anglers who depend    E-Mail Transmission $75/F
on the publication each month to provide them with  Keying              $ 3/M
the best information on national and local                                   
tournament news and standings, bass fishing tips    --------SELECTIONS-------
and techniques, and all the latest from the         State               $10/M
exciting world of bass fishing.                     SCF                 $10/M
                                                    Zip                 $10/M
BASS Times is packed with news and information for  Gender              $10/M
the serious bass fisherman. The perfect complement  Telemarketing       $50/M
to Bassmaster Magazine, BASS Times goes beyond the  Run Charges         $10/M
basics to improve your fishing success. Every                                
month, you'll enjoy these regular features:                                  
                                                    Sample Mailing Piece     
In-Depth Tournament Coverage: More than any other   Required                 
publication, BASS Times takes readers behind the                             
scenes to provide fascinating information about     20% Commission to        
the sport of professional bass fishing, including   Recognized Brokers       
up-to-date results of the Bassmaster Tournament   
Trail, who won and how, profiles of up-and-coming 
anglers, and timely reports on the points race for
the Bassmaster Angler of the Year.                
                                                  
Demographics:                                     
    Median Age 49                                 
    $64,800 Average household income              
    $2,047 Average annual fishing expenditure     
    74% Married                                   
    66.5% College educated                        
    86.7% Boat owners                             
    88% Home owners                               
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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