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BASSMASTER MAGAZINE                                 USAGE

   502,325  Active Subscribers          $100/M      -----------DATE----------
    22,546  1 Mo. Active Subscribers    $115/M      August 2008              
    97,162  3 Mo. Active Subscribers    $110/M                               
   222,480  6 Mo. Active Subscribers    $105/M      -------MINIMUM ORDER-----
     3,770  6 Mo. Change of Address    +$ 10/M      5,000                    
   270,791  Expires                     $ 75/M                               
    24,365  Internet Names              $+10/M      -------UNIT OF SALE------
                                                    $25.00 Year              
Bassmaster Magazine has been called the "Bible of                            
Bass Fishing," and for good reason. Each issue      -----------MEDIA---------
offers secrets, tips, and techniques straight from  70% Direct Mail          
expert fishermen around the globe. These                                     
professionals offer the bass-loving subscribers     --------ADDRESSING-------
not only their secrets but advice regarding the     4UP Cheshire          N/C
hottest new lures, the best bass lakes and rivers,  PS Labels           $15/M
the effects of weather, tackle selection and how    Magtape             $25/F
to use it, boat and accessory reviews, and          Diskette            $75/F
tournament reports. In 11 issues a year, these      E-Mail Transmission $75/F
dedicated fishing pros read the latest in           Keying              $ 3/M
conservation, fisheries management, and other                                
developments in the sport of bass fishing.          --------SELECTIONS-------
                                                    State               $10/M
Demographics:                                       SCF                 $10/M
    Median age 49                                   Zip                 $10/M
    $64,800 Average household income                Gender              $10/M
    $2,047 Average annual fishing expenditure       Change of Address   $10/M
    86.7% Boat owners                               Telemarketing       $50/M
    88% Home owners                                 Run Charges         $10/M
    66.5% College educated                                                   
    74% Married                                                              
                                                    Sample Mailing Piece     
                                                    Required                 
All orders are approved on a reciprocal rental.                              
                                                    20% Commission to        
Orders cancelled prior to merge are subject to a    Recognized Brokers       
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        

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69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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