B.A.S.S.                                            USAGE

   441,637  Active Members                  $100/M  -----------DATE----------
    63,701  1 Mo. Active Members            $115/M  February 2012            
    95,906  3 Mo. Active Members            $110/M                           
   138,103  6 Mo. Active Members            $105/M  -------MINIMUM ORDER-----
       323  6 Mo. Change of Address         $+10/M  5,000                    
    13,439  Internet Names                  $+10/M                           
            Catalog Rate                    $ 85/M  -------UNIT OF SALE------
            Fundraiser Rate                 $ 75/M  $25.00 Year              
                                                                             
B.A.S.S has over half-a-million members, making it  -----------MEDIA---------
the world's largest bass fishing organization.      70% Direct Mail          
Since it began in 1967, B.A.S.S has become a                                 
publishing giant consisting of Bassmaster           --------ADDRESSING-------
Magazine, BASS Times, Fishing Tackle Retailer, and  4UP Cheshire          N/C
Junior Bassmaster Magazine. Through an array of     PS Labels           $15/M
tournaments, clubs, youth programs, aquatic         Magtape             $25/F
resource advocacy, magazine publishing and          Diskette            $75/F
multimedia platforms, B.A.S.S offers the largest    E-Mail Transmission $75/F
selection of related services in the industry.      Keying              $ 3/M
Each of these mediums allows its members to keep                             
up with the latest tools and techniques to help     --------SELECTIONS-------
them become the most successful bass fisherman and  State               $10/M
anglers they can be.                                SCF                 $10/M
                                                    Zip                 $10/M
Demographics:                                       Gender              $10/M
    Median age 46                                   Internet Names      $10/M
    $70,252 Average household income                Change of Address   $10/M
    $2,801 Average annual fishing expenditure       Telemarketing       $65/M
    86.7% Boat owners                               Run Charges         $10/M
    88% Home owners                                                          
    80.9% College educated                                                   
    79% Married                                     Sample Mailing Piece     
                                                    Required                 
                                                                             
All orders are approved on a reciprocal rental.     20% Commission to        
                                                    Recognized Brokers       
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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