OUR STATE NORTH CAROLINA                            USAGE     

     77,669 Active Paid Subscribers $105/M          -----------DATE----------
     32,432 Female Subscribers      $105/M+$10/M    September 2009           
     26,732 Male Subscribers        $105/M+$10/M                             
            Catalog Rate            $ 85/M          -------MINIMUM ORDER-----
            Fundraiser Rate         $ 80/M          10,000                   
                                                                             
Our State magazine is North Carolina's only         -------UNIT OF SALE------
statewide magazine devoted to Tar Heel travel,      $24.95 Year              
history, culture, folklore and scenic beauty.  For                           
more than 75 years, Our State has celebrated the    -----------MEDIA---------
best of North Carolina through stunning             Direct Mail              
photography and engaging stories.  With a loyal                              
and devoted subscriber-base, the magazine           ----------GENDER---------
resonates with long-time residents, newcomers to    43% Male                 
the state, and visitors planning trips to enjoy     38% Female               
all that North Carolina offers.                                              
                                                    --------ADDRESSING-------
Each issue includes in-depth feature stories,       4UP Cheshire        $10/M
profiles of North Carolina people and places,       PS Labels           $10/M
recipes, ideas for day trips, and an extensive      Magtape             $25/F
calendar of events featuring the best music, art,   Diskette            $75/F
and food festivals around the state.  Our State is  E-Mail Transmission $75/F
presented in a high-quality format and is           Keying              $ 3/M
treasured by subscribers and first-time readers                              
alike.                                              --------SELECTIONS-------
                                                    State               $10/M
Demographics:                                       SCF                 $10/M
    Average age:  52                                Zip                 $10/M
    83% of Readers are College Graduates            Gender              $10/M
    $144,630 Working Income Average                 Run Charges         $10/M
    Household Net Worth: $882,900                                            
    80% Participate in Fitness and Exercise                                  
    73% Garden                                      Sample Mailing Piece     
    62% Visit Museums                               Required                 
    58% Plan Landscaping Home Improvements in the                            
        Next 12 Months                              20% Commission to        
    54% Plan on Purchasing Home Furnishings in      Recognized Brokers       
        Next 12 Months                            
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue   Danbury, CT 06810   Phone: 203-778-8700  Fax: 203-778-4839

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