GOVERNING MAGAZINE                                  USAGE                    
                                                    EMAIL LINK    

    80,052  Subscribers     $160/M                  -----------DATE----------
     5,581  Email Addresses (See Email Datacard)    February 2009            
                                                                             
"The Resource for State and Localities"             -----MINIMUM-ORDER-------
                                                    5,000                    
Governing is a monthly magazine whose audience is                            
state and local government officials including      ------UNIT-OF-SALE-------
governors, legislators, mayors, city managers,      $39.95 Year              
council members and other elected, appointed                                 
career officials.  They are the men and women who   ----------MEDIA----------
set policies for the day-to-day operations of       95% Controlled Circ.     
cities, counties and special districts.              5% Paid                 
                                                                             
Governing's readers also include journalists,       ----------GENDER---------
academics, and involved citizens with an interest   62% Male                 
in the governments closest to them.                 27% Female               
                                                                             
LEVEL OF GOVERNMENT:                                -------ADDRESSING--------
    State                               26,677      4UP Cheshire        N/C  
    City/Town                           29,559      PS Labels           $15/M
    County                              18,914      Magtape             $25/F
    Regional/Special District            2,311      Diskette            $75/F
    Other                                  708      E-Mail Transmission $75/F
                                                    Keying              $ 3/M
LEVEL OF POSITION:                                                           
    Executive & Command                 26,568      ------SELECTIONS---------
    Senior Management                   17,867      State, SCF, Zip     $10/M
    Legislative                          8,691      Gender              $10/M
    Agency/Department/Division Mgmt.    11,264      Level of Government $20/M
    Professional/Career Mgmt.           16,415      Level of Position   $20/M
    Other                                  747      Job Function        $20/M
                                                    Government Position $20/M
JOB FUNCTION:                                       Population of Area  $20/M
    Exec. Management/Policy Direction   23,832      Purchase Influence  $25/M
    Legislative                          6,850      Run Charges         $10/M
    Finance/Taxation/Budget/Auditing    14,264    
    Information Technology/                       
     Telecommunications                  4,686    
    Public Works/Transportation          7,135    
    Environment/Energy/Parks &                    
     Recreation                          3,231    
    Planning/Economic Development        4,692    
    Public Safety/Law Enforcement/                
     Emergency Services                  6,706    
    Courts/Correction                    2,350    
    Health/Welfare/Social Services/               
     Housing                             5,275    
    Education/Library Service            2,274    
    Workforce Development/Employment/             
     Agency/Branch/Labor                 1,830    
    General Services/Admin/Operations/            
     Purchasing                          7,719    
    Other                                6,692    
                                                  
GOVERNMENT POSITION HELD:                         
    Elected                             16,720    
    Appointed                           26,303    
    Civil Service/Career Mgmt.          28,429    
    Other                                4,143    
                                                  
POPULATION OF THE AREA SERVICED:                  
            1 -  24,999                 13,428    
       25,000 -  49,999                  8,859    
       50,000 -  99,999                  8,364    
      100,000 - 499,999                 12,454    
      500,000 - 999,999                  7,077    
    1,000,000+                          23,674    
                                                  
PURCHASE INFLUENCE:                               
    Computers/Hardware                  48,260    
    Software                            46,074    
    Telecom/E-Mail/Internet             34,064    
    Office Equipment                    47,418    
    Finance/Investing/Cash Mgt.         23,002    
    Consulting/Management Services      31,761    
    Transportation/Fleets               24,235    
    Public Works/Infrastructure         23,985    
    Environmental Management            20,438    
    Privatization/Contract Services     22,794    
    Travel                              22,169    
    Insurance                           17,579    
    Other                                2,327    
                                                  
                                                  
Sample Mailing Piece Required                     
                                                  
20% Commission to Recognized Brokers              
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after merge  
purge are payable in full.                        

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