GOVERNING MAGAZINE                                  USAGE                    
                                                    EMAIL LINK    

    75,018  Subscribers     $160/M                  -----------DATE----------
    70,380  Telemarketing   $160/M+$65/M            January 2010             
    11,777  Email Addresses (See Email Datacard)                             
                                                    -----MINIMUM-ORDER-------
"The Resource for State and Localities"             5,000                    
                                                                             
GOVERNING is a monthly magazine whose audience is   ------UNIT-OF-SALE-------
state and local government officials including      $39.95 Year              
governors, legislators, mayors, city managers,                               
council members and other elected, appointed        ----------MEDIA----------
career officials.  They are the men and women who   95% Controlled Circ.     
set policies for the day-to-day operations of        5% Paid                 
cities, counties and special districts.                                      
                                                    ----------GENDER---------
GOVERNING's readers also include journalists,       62% Male                 
academics, and involved citizens with an interest   27% Female               
in the governments closest to them.                                          
                                                    -------ADDRESSING--------
LEVEL OF GOVERNMENT:                                4UP Cheshire        N/C  
    State                                24,601     PS Labels           $15/M
    City/Town                            28,567     Magtape             $25/F
    County                               18,038     Diskette            $75/F
    Regional/Special District             2,118     E-Mail Transmission $75/F
    Other                                   407     Keying              $ 3/M
                                                                             
JOB FUNCTION:                                       ------SELECTIONS---------
  EXECUTIVE/COMMAND                                 State, SCF, Zip     $10/M
    Governor, Mayor, Country Exec./Mgr,             Gender              $10/M
        City Manager                        837     Level of Government $20/M
    Cabinet Member, Secretary,                      Job Function        $20/M
        Commissioner                        261     Areas of Involve.   $20/M
    Department/Agency Head/Administrator  1,697     Products/Services   $20/M
    Treasurer, Attorney General, Comptroller,       Primary Role        $20/M
        Executive Director                  326     Newsletters         $15/M
    CIO, CTO, CFO, COO, Chief of Staff      529     Phones              $65/M
    Fire/Police Chief, Superintendent       183     Run Charges         $10/M
  LEGISLATIVE/POLICY DEVELOPMENT                  
    Senator, Representative, Delegate,            
        Assembly Member                     337   
    Council Member, Alderman, Selectman     415   
    Executive/Legislative Policy Advisor/         
     Analyst/Auditor/Staff                  554   
  MANAGEMENT                                      
    Department/Agency Management         15,579   
    Office/Program Management             1,096   
    General Administration/Operations             
        Management                        1,058   
    Supervisor, Senior Management        14,964   
    Professional/Career Management        8,949   
  Other                                     771   
                                                  
PERSONAL INVOLVEMENT/RESPONSIBILITY:              
    Finance/Taxation/Budgeting/Auditing  14,657   
    Policy/Legislation                   31,223   
    Information Technology                6,491   
    Human Resource/Workforce Development  4,043   
    Public Works/Transportation/                  
        Infrastructure                    6,025   
    Health/Welfare/Social Services/               
        Housing                           3,381   
    Environmental/Energy                  3,424   
    Planning/Economic Development         5,019   
    General Services/Administration/              
        Operations/Purchasing             7,181   
    Courts/Corrections                    1,877   
    Education/Library Services            1,902   
    Public Safety/Homeland Security/Law           
        Enforcement Emergency             4,855   
                                                  
PRODUCTS/SERVICES DO YOU PLAN TO BUY:             
    Technology Software/Services         37,063   
    Technology Equipment/Hardware        38,229   
    Consulting Management/Services       25,680   
    Financial Management/Services        19,351   
    Telecom/Internet Management/Svcs.    25,917   
    Human Resources/Personnel Services    1,948   
    Energy/Environmental Management/Svcs 14,834   
    Public Works/Infrastructure/                  
        Transportation                   19,784   
    Insurance/Health Care Management/             
        Services                         13,142   
    Privatization/Contract Management/            
        Services                         16,625   
    Office Equipment/Supplies/Machines   37,129   
    Capital Equipment                     2,810   
    Public Transit/Fleets                17,920   
    Legal Services                        1,589   
                                                  
VALUE OF PRODUCTS/SERVICES:                       
    More than $100 Million                  759   
    $10 - $100 Million                    1,759   
    $1 - $10 Million                      2,888   
    Less than $1 Million                  5,003   
                                                  
AGENCY RESPONSIBILITY:                            
    Finance/Taxation/Budgeting/Auditing  11,665   
    Policy/Legislation                   20,414   
    Information Technology/                       
        Telecommunications                2,884   
    Human Resources/Workforce Development 1,409   
    Public Works/Transportation/                  
        Infrastructure                    5,990   
    Health/Welfare/Social Svces/Housing   4,588   
    Enviromental/Energy                   2,301   
    Planning/Economic Development         3,459   
    General Services/Administration/              
        Operations/Purchasing             4,797   
    Courts/Corrections                    1,827   
    Education/Library Services            1,716   
    Public Safety/Homeland Security/Law           
        Enforcement/Emergency Services    5,005   
    Other                                 5,595   
                                                  
NEWSLETTERS:                                      
    Management E-Newsletter              51,072   
    Tech E-Newsletter                    44,909   
    Health Services E-Newsletter         22,592   
    Finance E-Newsletter                 15,832   
    Public Workforce                     13,382   
    Tax and Revenue                      10,088   
    Governing Daily                      50,350   
    Efficiency                            7,441   
                                                  
                                                  
Sample Mailing Piece Required                     
                                                  
20% Commission to Recognized Brokers              
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after merge  
purge are payable in full.                        

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