GOVERNING MAGAZINE                                  USAGE                    
                                                    EMAIL LINK    

    80,991  Actives             $160/M              -----------DATE----------
    88,653  Total Subscribers   $150/M              March 2008               
     7,662  Expires             $145/M                                       
     6,565  Email Addresses  (See Email Datacard)   -----MINIMUM-ORDER-------
                                                    5,000                    
"The Resource for State and Localities"                                      
                                                    ------UNIT-OF-SALE-------
Governing is a monthly magazine whose audience is   $39.95 Year              
state and local government officials including                               
governors, legislators, mayors, city managers,      ----------MEDIA----------
council members and other elected, appointed        95% Controlled Circ.     
career officials.  They are the men and women who    5% Paid                 
set policies for the day-to-day operations of                                
cities, counties and special districts.             ----------GENDER---------
                                                    62% Male                 
Governing's readers also include journalists,       27% Female               
academics, and involved citizens with an interest                            
in the governments closest to them.                 -------ADDRESSING--------
                                                    4UP Cheshire        N/C  
LEVEL OF GOVERNMENT:                                PS Labels           $15/M
    State                               29,603      Magtape             $25/F
    City/Town                           33,247      Diskette            $75/F
    County                              20,855      E-Mail Transmission $75/F
    Regional/Special District            2,474      Keying              $ 3/M
    Other                                  642                               
                                                    ------SELECTIONS---------
LEVEL OF POSITION:                                  State, SCF, Zip     $10/M
    Executive & Command                 30,092      Level of Position   $10/M
    Senior Management                   18,508      Goods & Services         
    Legislative                          7,189       Purchased          $20/M
    Agency/Department/Division Mgmt.    16,422      Government Position $10/M
    Professional/Career Mgmt.           12,821      Population of Area  $10/M
    Other                                1,152      Gender              $10/M
                                                    Job Function        $10/M
JOB FUNCTION:                                       Level of Government $10/M
    Exec. Management/Policy Direction   26,839      Population of the        
    Legislative                          7,924       Area Services      $10/M
    Finance/Taxation/Budget/Auditing    12,988      Run Charges         $10/M
    Information Technology/                       
     Telecommunications                  4,970    
    Public Works/Transportation          5,113    
    Environment/Energy/Parks &                    
     Recreation                          1,884    
    Planning/Economic Development        3,687    
    Public Safety/Law Enforcement/                
     Emergency Services                  4,454    
    Courts/Correction                    1,221    
    Health/Welfare/Social Services/               
     Housing                             2,337    
    Education/Library Service            1,256    
    Workforce Development/Employment/             
     Agency/Branch/Labor                 1,201    
    General Services/Admin/Operations/            
     Purchasing                          6,454    
    Other                                4,427    
                                                  
GOVERNMENT POSITION HELD:                         
    Elected                             18,458    
    Appointed                           28,036    
    Civil Service/Career Mgmt.          30,190    
    Other                                4,086    
                                                  
POPULATION OF THE AREA SERVICED:                  
            1 -  24,999                 13,439    
       25,000 -  49,999                 10,094    
       50,000 -  99,999                  9,749    
      100,000 - 499,999                 13,774    
      500,000 - 999,999                  7,840    
    1,000,000+                          24,826    
                                                  
PURCHASE INFLUENCE:                               
    Computers/Hardware                  52,235    
    Software                            50,826    
    Telecom/E-Mail/Internet             37,663    
    Office Equipment                    52,536    
    Finance/Investing/Cash Mgt.         26,548    
    Consulting/Management Services      34,822    
    Transportation/Fleets               26,941    
    Public Works/Infrastructure         28,059    
    Environmental Management            24,433    
    Privatization/Contract Services     27,059    
    Travel                              26,432    
    Insurance                           20,772    
    Other                                2,509    
                                                  
                                                  
Sample Mailing Piece Required                     
                                                  
20% Commission to Recognized Brokers              
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after merge  
purge are payable in full.                        


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