HYDROGEN PEROXIDE BOOK BUYERS FROM JAMES DIRECT     USAGE

        18,808  1st Qtr 2011 Buyers   $110/M        -----------DATE----------
        13,968  2nd Qtr 2011 Buyers   $110/M        October 2011             
        13,317  3rd Qtr 2011 Buyers   $110/M                                 
         9,578  4th Qtr 2011 Buyers   $110/M        -------MINIMUM ORDER-----
                                                    5,000                    
Reach those who have purchased "The Magic of                                 
Hydrogen Peroxide", published by James Direct Inc.  -------UNIT OF SALE------
                                                    $28                      
These buyers know that an ounce of Hydrogen                                  
Peroxide is worth a pound of cure!  This book       -----------MEDIA---------
contains hundreds of health cures, household uses   70% Space Ads            
& home remedy uses for hydrogen peroxide.           30% Direct Mail          
                                                                             
Did you know that peroxide is a safe fungicide and  ----------GENDER---------
an environmentally safe insecticide or that it is   65% Female               
an effective relief for athlete's foot and foot     35% Male                 
odor?  There are hundreds of these common sense                              
natural remedies in this book.                      --------ADDRESSING-------
                                                    4UP Cheshire          N/C
Buyers are interested in natural products.  More    PS Labels           $10/M
and more people are searching for a simple          Magtape             $25/F
"back-to-the-earth" approach of living.             Diskette            $75/F
                                                    E-Mail Transmission $75/F
These buyers are environmentally aware consumers    Keying              $ 3/M
and will respond well to green offers such as                                
natural health products, "back-to-basics"           --------SELECTIONS-------
subscriptions and fundraising with an               Gender              $10/M
environmental appeal.                               Run Charges         $10/M
                                                                             
Average Age: 55+                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
All orders are approved on a reciprocal rental.                              
                                                    20% Commission to        
Orders cancelled prior to merge are subject to a    Recognized Brokers       
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

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