PROGRESSIVE DAIRY PUBLISHING MASTERFILE             USAGE

        57,718  Subscribers     $135/M              -----------DATE----------
                                                    May 2011                 
Progressive Dairy Publishing is a company that is                            
committed to providing the best possible service    -------MINIMUM ORDER-----
to the dairy and forage industries as a whole.      5,000                    
The goal of Progressive Dairy Publishing is to                               
deliver information that educates.  In addition to  -------UNIT OF SALE------
staff editorials and articles, they offer articles  N/A                      
from professors, nutritionists, veterinarians, and                           
producers.                                          -----------MEDIA---------
                                                    Controlled Circulation   
If you are looking to reach farmers with a focus                             
on Hispanic, Dairymen, Nutrient Management, and     --------ADDRESSING-------
Hay Growers, you have reached the right mailing     4UP Cheshire          N/C
list.                                               PS Labels           $15/M
                                                    Magtape             $25/F
Publications include:                               Diskette            $75/F
                                                    E-Mail Transmission $75/F
Progressive Dairyman is rated by producers and      Keying              $ 3/M
dairy-related professionals as of one of the                                 
leading industry-specific publications.  The        --------SELECTIONS-------
mission of Progressive Dairyman is to provide       State               $10/M
forward-thinking dairy producers with practical,    SCF                 $10/M
unbiased dairy operation and dairy cattle           Zip                 $10/M
management/business articles, timely news and       Occupation          $15/M
technology updates and to the thought-provoking     Dairy Cow Number    $15/M
opinions.                                           Heifers/Calves No.  $15/M
                                                    Beef Number         $15/M
El Lechero (The Dairyman) is produced bimonthly     Acreage             $15/M
for dairy and calf-raising facility owners,         Run Charges         $10/M
herdsmen, and employees.  El Lechero delivers                                
bilingual, easy-to-read information about                                    
practical herd and employee management techniques   Sample Mailing Piece     
for mid-level dairy managers to use in leading and  Required                 
training their dairy's employees to achieve                                  
accuracy and efficiency in performing day-to-day    20% Commission to        
dairy activities.                                   Recognized Brokers       
                                                  
Forge Grower reaches the largest hay, silage      
forage producers in the U.S.  These producers are 
looking for information to fine-tune their        
management and forage-harvesting practices.       
Forage Grower provides that information with      
research-based articles on forage quality,        
irrigation, pests, diseases, storage, crop        
varieties, weed control, marketing and more.      
                                                  
Progressive Cattleman provides forward-thinking   
beef producers with practical, unbiased operation 
and management articles, timely news, cutting-edge
technology and thought-provoking opinions.        
                                                  
OCCUPATION:                                       
    Beef Producer              15,405             
    Commercial Cow/Calf         2,970             
    Dairy Producer             20,139             
    Education/Extension         1,037             
    Forage Producer             7,385             
    Veterinarian                1,284             
                                                  
DAIRY COW NUMBER:                                 
    1 - 49                      1,193             
    50 - 99                     2,523             
    100 - 199                   6,593             
    200 - 499                   3,820             
    500 - 999                   2,158             
    1000+                       2,088             
                                                  
HEIFERS/CALVES NUMBER:                            
    1 - 49                      1,845             
    50 - 99                     2,534             
    100 - 199                   2,981             
    200 - 499                   2,533             
    500 - 999                   1,083             
    1000+                       1,260             
                                                  
BEEF NUMBER:                                      
    1 - 49                      3,176             
    50 - 99                     1,981             
    100 - 199                   9,205             
    200 - 499                   3,940             
    500 - 999                   2,175             
    1000+                       1,310             
                                                  
ALFALFA ACREAGE:                                  
    1 - 49                      2,629             
    50 - 99                     3,143             
    100 - 199                   4,795             
    200 - 499                   4,721             
    500 - 999                   1,738             
    1000+                         951             
                                                  
OTHER HAY ACREAGE:                                
    1 - 49                      3,254             
    50 - 99                     4,105             
    100 - 199                   4,587             
    200 - 499                   5,082             
    500 - 999                   1,747             
    1000+                       1,095             
                                                  
PASTURE ACREAGE:                                  
    1 - 49                      3,617             
    50 - 99                     2,085             
    100 - 199                   2,034             
    200 - 499                   2,020             
    500 - 999                   1,168             
    1000+                       2,326             
                                                  
CORN ACREAGE:                                     
    1 - 49                      2,083             
    50 - 99                     2,345             
    100 - 199                   3,214             
    200 - 499                   3,789             
    500 - 999                   1,771             
    1000+                       1,377             
                                                  
Home Address        19,263                        
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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