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List Management
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THE NATIONAL UNDERWRITER COMPANY MASTERFILE         USAGE     
                                                    EMAIL LINK    

    541,526     Total Subscribers  $150/M           -----------DATE----------
    421,094     Telemarketing      $150/M+$60/M     February 2008            
    122,147     Email Addresses    (See Email DC)                            
                                                    -----MINIMUM-ORDER-------
The National Underwriter Company publishes a broad  5,000                    
array of print, e-media and software products for                            
the insurance and financial services industries.    ------UNIT-OF-SALE-------
It's key publications include National Underwriter  $39.00 - $149.00         
Property & Casualty and National Underwriter Life                            
& Health, both published weekly.  Also included     ----------MEDIA----------
are the multi-volume loose-leaf FC&S Bulletins and  Direct Response          
the very popular Tax Facts desk references.  For                             
more than 100 years, The National Underwriter       -------ADDRESSING--------
Company has been a leading provider of industry     4UP Cheshire        N/C  
information to their loyal clients.                 PS Labels           $15/M
                                                    Magtape             $35/F
TYPE OF BUSINESS:                                   Diskette            $75/F
    Agent Life/Health                   22,587      E-Mail Transmission $75/F
    Agent Property/Casualty             41,341      Keying              $3/M 
    Broker Life/Health                   3,179                               
    Broker Property/Casualty             5,663      ------SELECTIONS---------
    Insurance/Reinsurance Pro Casualty  23,602      State               $10/M
    Risk Managers                        1,465      SCF                 $10/M
    Multiline                            3,865      Zip                 $10/M
    Financial Planner                   33,992      Business Type       $15/M
    Technology Consultants               1,345      Job Title           $15/M
    Registered Rep.                      8,498      Employee Size       $15/M
    Other                               14,102      Sales Volume        $15/M
    National Wirehouse                  39,327      SIC Codes           $15/M
    Independent Brokerage               14,494      List Segment        $15/M
    Regional Brokerage                  21,531      Phones              $60/M
                                                    Run Charges         $10/M
JOB TITLE:                                                                   
    President/CEO/Owner                 40,275                               
    VP/Director                         18,273      Sample Mailing Piece     
    Managers                            39,911      Required                 
    Producers                           20,034                               
    Agency/Owners                       22,287      20% Commission to        
    CFO/Treasurer                        4,296      Recognized Brokers       
    IT                                   5,900                               
    Other                               18,243      Orders cancelled prior to
    Individual Trader or Specialist     35,956      merge are subject to a   
    Financial Planning                  28,411      $50 flat cancellation fee
    Brokerage                           34,962      plus any applicable      
    Registered Advisors                 11,846      production charges.      
    CPA                                    360      Orders cancelled after   
                                                    merge purge are payable  
EMPLOYEE SIZE:                                      in full.                 
        1 -   4                         34,971    
        5 -   9                         12,119    
       10 -  19                          9,616    
       20 -  49                         13,438    
       50 -  99                         10,578    
      100 - 499                          9,125    
      500 - 999                          4,649    
    1,000+                              11,778    
                                                  
SALES VOLUME:                                     
    $            1 - $    499,999       39,922    
    $      500,000 - $    999,999        8,925    
    $    1,000,000 - $  2,499,999       10,666    
    $    2,500,000 - $  4,999,999        5,769    
    $    5,000,000 - $  9,999,999        4,073    
    $   10,000,000 - $ 99,999,999        8,106    
    $  100,000,000 - $499,999,999        3,039    
    $  500,000,000 - $999,999,999        1,035    
    $1,000,000,000+                      2,782    
                                                  
LIST SEGMENT:                                     
    Florida Underwriter                  5,738    
    Property & Casualty                 67,308    
    Technology Decisions                18,108    
    Claims                              14,968    
    Life & Health                       47,115    
    Insurance Advocate                     623    
    Advising Boomers                     3,753    
    Futures                             48,620    
    Research                            94,008    
    NUCO Book Buyers                   265,262    
    Wealth Manager                      40,142    
                                                  
All orders are approved on a reciprocal rental.   
  


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