RDH MAGAZINE POSTAL HOT LIST
                                                    EMAIL LINK    

    26,165  Registered Dental Hygienists  $120/M    --------DATE-------------
     8,789  Email Addresses (See Email Datacard)    January 2012             
                                                                             
Reach last four month records that have renewed     -----MINIMUM-ORDER-------
subscriptions, or signed up for a webcast or white  5,000                    
paper.                                                                       
                                                    -----UNIT-OF-SALE--------
Reach active practicing dental hygienists who       N/A                      
receive RDH.  This magazine is written to hygiene                            
professionals who are committed to their continued  --------MEDIA------------
education and personal growth.  It reports on       Controlled Circ.         
topics from clinical and practice management to                              
continuing education and covers crucial issues      --------GENDER-----------
that affect the dental hygiene professional and     N/A                      
its members.                                                                 
                                                    ------ADDRESSING---------
This magazine is published by PennWell's Business   4UP Cheshire         N/C 
and Industrial Division.                            PS Labels           $10/M
                                                    Diskette            $75/F
HOURS WORKED:                                       E-Mail Trans.       $75/F
 10-15                                  3,069       Keying              $ 3/M
 16-20                                  2,447                                
 21-25                                  3,047       ------SELECTIONS---------
 26-30                                  3,198       State               $10/M
 31-35                                  6,673       SCF                 $10/M
 36-40                                  4,937       Zip                 $10/M
 40 or more                             1,555       Phones              $65/M
                                                    Hours Worked        $15/M
YEARS PRACTICING:                                   Years Practicing    $15/M
  0 -  3                                2,350       Type of Dentist     $15/M
  4 -  6                                2,026       Number of Dentists  $15/M
  7 -  9                                1,695       Employee Size       $15/M
 10 - 20                                6,212       Sales Volume        $15/M
 20+                                   13,473       Job Function        $15/M
                                                    SIC Code            $15/M
TYPE OF DENTIST:                                    Run Charges         $10/M
 General                               23,046                                
 Orthodontist                             110                                
 Public Health                          1,008       Sample Mailing Piece     
 Periodontist                             878       Required                 
 Pediatric                                525                                
                                                    20% Commission to        
NUMBER OF DENTISTS:                                 Recognized Brokers       
 1                                     14,159     
 2                                      6,521     
 3 - 5                                  3,870     
 6 - 9                                    538     
 10 or more                               460     
                                                  
EMPLOYEE SIZE:                                    
 1 - 4                                  1,643     
 5 - 9                                  1,219     
 10 - 19                                  658     
 20 - 49                                  215     
 50 +                                     174     
                                                  
SALES VOLUME:                                     
 $1 - $499,999                          2,936     
 $500,000 - $999,999                      491     
 $1,000,000 - $2,499,999                  164     
 $2,500,000 +                             182     
                                                  
JOB FUNCTION:                                     
 RDH                                   25,253     
 Student                                  303     
 Dentist                                  199     
 Other                                    179     
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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