POLITICAL APPEALS DONORS FROM JDRF
                                                    USAGE

   55,261    Full File Donors        $75/M+$11/M    -----------DATE----------
               (plus selections)                    March 2012           
             Non-Reciprocal Rental                  Names thru 02/12         
               Rate ADD:            $10/M           Updated 4x a year        
             Catalog Rate $10/M Off Base                                     
             Publishing Rate $10/M Off Base         -----MINIMUM-ORDER-------
             3 Month Hotline & $25+                 5,000                    
               Available to Commercial                                       
               Mailers Only                         ------UNIT OF SALE-------
                                                    N/A                      
Reach political appeals donors from The Juvenile                             
Diabetes Research Foundation.  Politicians need     ---------GENDER----------
votes to win elections and re-elections, but they   55% Female               
also need money.  Donors to political causes have   33% Male                 
an interest in the machinery of politics.  These                             
political donors have a candidate, cause, or party  ----------MEDIA----------
that they strongly support.                         Direct Mail              
                                                                             
The Juvenile Diabetes Research Foundation is the    -------ADDRESSING--------
world's leading nonprofit, non-governmental funder  4 UP Cheshire       N/C  
of diabetes research.  Founded in 1970 by parents   Mag Tape            $25/F
of children with diabetes, JDRF's mission is to     Diskette            $75/F
find a cure for diabetes and its complications      P/S Labels          $10/M
through the support of research.  These             E-Mail Transmission $75/F
premium-generated donors are caring, compassionate  Keying              $ 3/M
consumers who are great prospects for fundraisers,                           
catalog mailers and publishers.  Special pricing    -------SELECTIONS--------
and hotlines are available to encourage consumer    State             $ 6/M  
testing.                                            SCF               $ 6/M  
                                                    Zip               $ 6/M  
For more information on the foundation's work for   Gender            $ 6/M  
diabetics, please visit our website at              Enhancement       $11/M  
www.jdrf.org.                                       $10+ Donors       $11/M  
                                                    $25+ Donors       $20/M  
                                                    $ 5+ Donors       $ 6/M  
All orders are approved on a reciprocal rental.     3 Mo Donors       $10/M  
                                                    6 Mo Donors       $7.50/M
Orders cancelled prior to merge are subject to a    12 Mo Donors      $ 5/M  
$100 flat cancellation fee plus any applicable      24 Mo Donors      $2.50/M
production charges.  Orders cancelled after merge   Running Charges   $10/M  
purge are payable in full.                                                   
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       

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