THE HORN BOOK MAGAZINE                             

        10,890  Subscribers     $95/M               -----------DATE----------
                                                    March 2011               
The Horn Book Magazine provides its readers with                             
in-depth reviews of the best new books for          -------MINIMUM ORDER-----
children and young adults. Published 6 times per    5,000                    
year, each issue gives a review and a numerical                              
rating for every hardcover children's book          -------UNIT OF SALE------
published in the United States during the previous  $49.00 Year - 6 Issues   
publishing season.                                                           
                                                    -----------MEDIA---------
The Horn Book Magazine's articles are lively,       Direct Mail              
reviews are insightful, editorials are always                                
sharp. They have gathered current and archival      --------ADDRESSING-------
material to give you a taste of what has been the   4UP Cheshire          N/C
beloved institution since 1924.                     PS Labels           $15/M
                                                    Magtape             $25/F
Subscribers include public and school librarians,   Diskette            $75/F
teachers, professors of children's literature,      E-Mail Transmission $75/F
library science and education, reading              Keying              $ 3/M
specialists, booksellers, writers, illustrators,    Title Slug          $ 5/M
scholars, parents, and others interested in                                  
children's literature.                              --------SELECTIONS-------
                                                    State               $10/M
BUSINESS/INDUSTRY:                                  SCF                 $10/M
    Author/Artist                     454           Zip                 $10/M
    Educator Pre 12                   350           Business/Industry   $20/M
    Educator College/University       197           Run Charges         $10/M
    Librarian Public                2,542                                    
    Librarian School Pre 12         2,698                                    
    Librarian College/University      739           Sample Mailing Piece     
    Librarian Private/Religious        25           Required                 
    Publisher                         153                                    
    Bookstore/Wholesaler              101           20% Commission to        
    Other                             361           Recognized Brokers       
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

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