INSTITUTIONAL INVESTOR MAGAZINE EMAIL               USAGE
                                                    POSTAL LINK    

        24,736  Email Addresses    $300/M           -----------DATE----------
                + Deployment Fee   $120/M           September 2008           
                                                                             
Institutional Investor magazine provides            ------MINIMUM ORDER------
world-class coverage of the major issues and        5,000                    
personalities impacting the world of business and                            
finance.                                            ---------MEDIA-----------
                                                    100% Direct Response     
It is edited for financial and investment                                    
professionals, executives in corporations,          ------UNIT OF SALE-------
financial institutions and government. 30% are in   $445                     
the top executive and management positions of                                
their organizations.                                -------SELECTIONS--------
                                                    State               $10/M
Institutional Investor reports on and examines      SCF                 $10/M
trends in investment and finance, including how     Zip                 $10/M
money is invested professionally, performance       Industry            $15/M
measurement, investment research, legislation,      Job Title           $15/M
regulation, corporate finance and investment        Area of Resp.       $15/M
banking.                                            Employee Size       $15/M
                                                    Sales Volume        $15/M
INDUSTRY:                                           SIC Codes           $15/M
  Corporations                              2,859                            
  Hospital                                    208   -----TRANSMISSION RATE---
  Utility                                     255   * HTML              $50/F
  Foundation, Association, Non-Profit Org     241   * Tracking available     
  Union                                       119     upon request           
  Educational Institution or Endowment        564   * Transmission: 24       
  National Government                         522     working hours after    
  Local Government                              2     test approval          
  Supranational                                51   * All transmissions must 
  Actuaries                                    83     be completed through   
  Management Consultants                      518     Statlistics            
  Law Firms/Lawyers                           313                            
  Accounting Firms                             96   ----ADDITIONAL CHARGES---
  Library Company, Public, School, etc         14   * 1 test included        
  Education (Non-Fund Mgmt)                     1   * Each addtl retest $50/F
  Thrift Inst, Savings Inst, Build Soc        126   * Personalization        
  Investment Banks/Secur. Brokerage Firm    2,503     available upon request 
  Exchange (Stock/Commodities)                225     @ $10/M                
  Commercial Banks                          1,600                            
  Insurance Brokerage Firm                      2                            
  Independent Investment Advisory Firm      1,432   Sample Mailing Piece     
  Real Estate                                 590   Required                 
  Credit/Finance Company                      451                            
  Pension Fund Consulting Firm                211   20% Commission to        
  Foreign Commercial Bank                       1   Recognized Brokers       
  LBO Firms                                   136                            
  Venture Capital Firms                       212   Can Spam Suppression     
  Technology                                  482   Required - Inquire for   
  Media Corporations                           68   Pricing                  
  Telecommunications Corporations               1                            
  Association                                 154   Domain Suppression       
  Non-Profit Organization                     214   Required - Inquire for   
  Trust Company                               258   Pricing                  
  Securities Brokerage                      1,204 
  Mutual Fund                                 477 
  Insurance Company                           511 
  Investment Capital/Asset Mgmt Company     3,100 
  Hedge Fund                                2,218 
  Private Equity Firms                        268 
                                                  
JOB TITLE:                                        
  Executive Management (CEO, Chair Person,        
    President, COO, Owner, Partner,               
    Managing Director, General Manager,           
    Executive VP, Senior VP)                8,194 
  Vice President, Finance Director, CFO,          
    Treasurer, Controller, CIO, Ex Director,      
    Director                                5,669 
  Research Director, Research Analyst       1,966 
  Head Trader, Chief Dealer, Institutional        
    Sales Manager, Fund Manager, Portfolio        
    Manager                                   981 
  Trader, Registered Rep, Retail Broker,          
    Branch Manager, Institutional Sales           
    Person, Investment Advisor              1,324 
  Pension Fund Manager, Administrator         384 
                                                  
AREA OF RESPONSIBILITY:                           
  Arbitrage                                   175 
  Asset Allocation                          1,009 
  Asset Backed Securities                     230 
  Bonds                                       192 
  Capital Markets                             661 
  Cash Management                           1,462 
  Corporate Finance                         2,370 
  Corporate Lending/Banking                   209 
  Equities                                  2,602 
  Fixed Income                              1,060 
  Investor Relations                        1,311 
  Lease Finance                                26 
  Marketing/New Business                    1,898 
  Mergers & Acquisitions                      307 
  Mortgage Backed Securities                  152 
  Investment/Unit Trust, Mutual Funds         969 
  Private Placements                          248 
  Risk Management                           1,607 
  Strategic Planning and Development        1,928 
  Treasury                                    976 
  Trust - Corporate & Personal                411 
  Employee Benefits/Human Resource          1,053 
  Commercial Banking                          221 
  Securities                                  503 
  Asset/Liability Management                  114 
  Other (consists of many categories,             
    please inquire)                         4,901 
                                                  
EMPLOYEE SIZE:                                    
     1 -   4                                1,171 
     5 -   9                                  465 
    10 -  19                                  452 
    20 -  49                                  595 
    50 -  99                                  475 
   500 - 999                                  192 
   100 - 249                                  520 
   250 - 499                                  319 
   1000+                                      248 
                                                  
SALES VOLUME:                                     
  $            1 - $    499,999               966 
  $      500,000 - $    999,999               365 
  $    1,000,000 - $  2,499,999               380 
  $    2,500,000 - $  4,999,999               245 
  $    5,000,000 - $  9,999,999               221 
  $   10,000,000 - $ 99,999,999               753 
  $  100,000,000 - $499,999,999               474 
  $  500,000,000 - $999,999,999               164 
  $1,000,000,000+                             417 
                                                  
                                                  
                                                  
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