SURGICAL PRODUCTS EMAIL LIST                        USAGE     
                                                    POSTAL LINK    

   14,370   Email Addresses             $410/M      -----------DATE----------
            (includes transmission fee)             June 2008               
                                                                             
Published by Advantage Business Media               ------MINIMUM ORDER------
                                                    5,000                    
Surgical Products is a resource continually                                  
counted on by the most influential medical and      ------UNIT OF SALE-------
surgical professionals. The monthly publication     N/A                      
goes out to every acute care hospital in the US as                           
well as surgi-centers, accounting for $18 billion   ----------MEDIA----------
in operating room equipment purchases annually.     Email                    
                                                                             
The subscribers to Surgical Products are focused    -------SELECTIONS--------
on new products and technology. They believe new    State               $10/M
products and equipment are key in helping them      SCF                 $10/M
achieve their goals of delivering quality patient   Zip                 $10/M
care, helping patients recover more quickly, and    Bed Size            $15/M
working to ensure their institutions deliver care   Job Title           $15/M
in a more competitive fashion. All of the market's  Area of Work        $15/M
major buying influences including surgeons, O.R.    Technology          $15/M
supervisors, O.R. purchasers, and O.R.-related      Base                $15/M
department supervisors as well as professionals in                           
post operating, the emergency department, and       ---TRANSMISSION-RATES----
obstetric/gynecology turn to Surgical Products to   * HTML              $50/F
get the most comprehensive coverage of new          * Tracking available     
products and equipment affecting this industry.       upon request           
                                                    * Transmission: 24       
Inquire for Multichannel Pricing                      working hours after    
                                                      test approval          

BED SIZE:                                           * All transmissions must 
  Less Than 25                             981        be completed through   
     25 -  49                              275        Statlistics            
     50 -  99                              325                               
    100 - 199                              528      ---ADDITIONAL-CHARGES----
    200 - 299                              413      * 1 test included        
    300 - 399                              353      * Each addtl retest $50/F
    400 - 499                              270      * Personalization        
    500 - 999                              417        available upon request 
  1,000 or More                            370        @ $10/M                
                                                                             
JOB TITLE:                               1,458                               
  Physicians (chief of surgery,                     Sample Mailing Piece     
 general surgeon, surgeon, chief/director,          Required                 
    orthopedic surgeon, ob/gyn,                                              
    colon & rectal surgeon, abdominal               20% Commission to        
    surgeon, gastroenterologist,                    Recognized Brokers       
    surgeon oncologist,                           
    anesthesiologist)                    5,349    
  Hospital Medical Dept Supervisors               
    (o.r./surgical services director,             
    assistant director, supervisor,               
    icu/ccu, department  supervisor,              
    emergency department supervisor,              
    infection control supervisor,                 
    central service supervisor,                   
    other department supervisors/                 
    heads/nurse managers)                         
  Purchasing (purchasing director,       1,845    
    o.r. materials manager, group                 
    purchasing association director,              
    other purchasing personnel)                   
  Other                                  3,066    
                                                  
AREA OF WORK:                                     
  General Surgery                        4,583    
  Orthopedics                            3,605    
  Urology                                3,115    
  Thoracic                               2,362    
  Cardiovascular                         2,450    
  Vascular                               2,656    
  OB/GYN                                 3,082    
  Endoscopy                              3,550    
  Abdominal                              3,344    
  Colon & Rectal                         3,298    
  Pediatric                              2,579    
  Neurological                           2,195    
  Op. Room/Surgical Services             4,379    
  Post-Op/Recovery Room                  3,044    
  ICU/CCU                                1,955    
  Emergency Dept                         2,500    
  Infection Control                      3,818    
  Central Service                        2,834    
  Purchasing                             3,200    
  Group Purchasing Association           1,838    
  Product Evaluation Comm                3,308    
  Other                                  2,902    
                                                  
NEW MEDICAL/SURGICAL TECHNOLOGY:                  
  Operating Room                         3,203    
  Post-Op/Recovery Room                  1,786    
  Emergency Department                   1,340    
  ICU/CCU                                1,172    
  Patient Rooms                          1,270    
  Central Service                        1,756    
                                                  
BASE:                                             
  Hospital Based                         2,128    
  Free Standing Medical Center             308    
  Surgi-Center                             266    
  Office-Based/Group Practice            1,118    
  Clinic                                   233    
                                                  
                                                  
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