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List Management
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FINE ART CONNOISSEUR                                USAGE

    23,217      Subscribers     $105/M              ----------DATE-----------
                                                    April 2008               
Fine Art Connoisseur (formerly Plein Air                                     
Magazine), "The Premier Magazine for Important      ---------MINIMUM---------
Collectors" engages enthusiasts and fine-art        5,000                    
collectors with in-depth editorial that builds                               
upon the breadth of information offered by the      --------UNIT OF SALE-----
world's most important art authorities. Each year,  $29.99 Year              
the 12 issues focus on premium global artworks,                              
including important American, Russian, and          --------GENDER-----------
European paintings, sculpture, and objects of fine  32% Male                 
art. Fine Art Connoisseur reveals the passion of    52% Female               
today's most important collectors with the Hidden                            
Collections feature - artworks rarely seen by the   -----------MEDIA---------
general public, some of which have never            Direct Mail              
previously been published. All features invite                               
readers into a world of art excellence.             --------ADDRESSING------ 
                                                    4UP Cheshire        N/C  
Fine Art Connoisseur educates affluent buyers       PS Labels           $15/M
about art, artists, and art movements, giving them  Magtape             $25/F
tools to make and execute major purchase            Diskette            $75/F
decisions. Each feature within Fine Art             E-Mail Transmission $75/F
Connoisseur has been carefully crafted to appeal    Keying              $ 3/M
to the desires of the New Generation of Affluent                             
Art Collectors. Fine Art Connoisseur's evocative    ------SELECTIONS---------
writing and rich color plates of fine-art images -  State               $10/M
with a primary focus on representational works of   SCF                 $10/M
art - capture the elegance and sophistication of    Zip                 $10/M
the world's most important artworks.                Gender              $10/M
                                                    Run Charges         $10/M
Fine Art Connoisseur is one of the highest quality                           
fine art publications in the world - exquisite                               
reproductions on high quality paper stock - making  Sample Mailing Piece     
subtle colors and brush strokes visible.            Required                 
                                                                             
This monthly publication appeals to the collector,  20% Commission to        
artist and connoisseur of "The Arts".  Fine Art     Recognized Brokers       
Connoisseur reaches some of the wealthiest art                               
collectors in the world.  Its audience is highly    All orders are approved  
educated and affluent.  These subscribers will      on a reciprocal rental.  
respond to all vertical offers and fundraising as                            
well as to high quality catalog, book and other     Orders cancelled prior to
upscale merchandise offers.                         merge are subject to a   
                                                    $50 flat cancellation fee
64% purchased art in the past year                  plus any applicable      
75% visited galleries four times in the last year   production charges.      
96% purchase art books                              Orders cancelled after   
58% travel frequently                               merge-purge are payable  
                                                    in full.                 


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