TWINS MAGAZINE                                      USAGE

    13,000      Paid Subscribers        $95/M       ------------DATE---------
     7,254      Expired 12 Month        $90/M       July 2008               
                                                    (updates weekly)         
TWINS MAGAZINE is North America's leading                                    
parenting publication for families with multiples.  -------MINIMUM ORDER-----
It is the definitive resource on issues affecting   5,000                    
twins and higher-order-multiples.  Families with                             
multiples are market leaders who purchase more car  --------UNIT OF SALE-----
seats, furniture, baby products, diapers,           $25.95/Year (6 Issues)   
services, and clothing than families with                                    
singleton babies.  They represent a market of more  -----------MEDIA---------
than $8.7 billion in purchasing power.              90% Direct Media         
                                                    10% Space Ads            
TWINS families spend an average of $17,000 per                               
year to care for their twins from birth to age 2.   ----------GENDER---------
More than 127,000 babies are born each year in      N/A                      
sets of twins and more.  TWINS Magazine serves the  Cannot Select            
63,500 families a year having multiples.  TWINS is                           
seen and read by most of the 350,000+ families in   -------ADDRESSING--------
the U.S. who have twins under age 6.                4-UP Cheshire       N/C  
                                                    PS Labels           $ 5/M
69% purchased child's merchandise                   Diskette            $30/F
                                                    Email Transmission  $40/F
Average age is 34 years                             Keying              $ 2/M
                                                                             
49.6% have other children                           --------SELECTIONS-------
                                                    State               $10/M
62% are employed                                    SCF                 $10/M
                                                    Zip                 $10/M
Average income is $80,000                           Children's Age      $10/M
                                                    Run Charges         $10/M
                                                                             
All orders are approved on a reciprocal rental.                              
                                                    Sample Mailing Piece     
Orders cancelled prior to merge are subject to a    Required                 
$50 flat cancellation fee plus any applicable                                
production charges. Orders cancelled after          20% Commission to all    
merge-purge are payable in full.                    Recognized Brokers       


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