MEN'S FITNESS                                       USAGE

    488,070     Active Subscribers      $105/M      -----------DATE----------
     27,640     1 Month Hotline         +$16/M      August 2008              
     88,592     3 Month Hotline         +$11/M      (Counts through 7/08)    
    177,757     6 Month Hotline         +$ 5/M      (updates monthly)        
     75,917     Female Subscribers      +$10/M                               
    356,267     Male Subscribers        +$10/M      -------MINIMUM ORDER-----
    103,224     Direct to Publisher     +$10/M      10,000                   
    461,921     Paid Subscribers        +$10/M                               
    293,577     Direct Mail Sold        +$10/M      -------UNIT OF SALE------
    367,423     Agents Sold             +$10/M      $21.97 10 Issues         
      8,299     3 Mo. Change of Address +$13/M                               
      7,613     Active Canadian Subs    $115/M      -----------MEDIA---------
    241,380     12 Mo. Expires          $ 75/M      Direct Response          
                Fundraising Rate        $ 75/M                               
                Catalog Rate            $ 80/M      ----------GENDER---------
                                                    73% Male                 
MEN'S FITNESS is the magazine for men who want to   14% Female               
live a fit, healthy, and active lifestyle. These                             
professional men, with discretionary incomes, are   --------ADDRESSING-------
looking to either improve or maintain a healthy     4UP Cheshire          N/C
and fit lifestyle. Subscribers to Men's Fitness     PS Labels           $10/M
exercise on a regular basis and are generally       Magtape             $25/F
educated, athletic, and health-conscious.           Diskette            $75/F
                                                    E-Mail Transmission $75/F
Men's Fitness focuses not only on obtaining a       FTP                 $75/F
beach-ready body, but also on health and nutrition  Cartridge           $25/F
issues, fashion and style advice, and sex and       Keying              $ 3/M
sports topics. This publication reaches                                      
businessmen and athletes alike who are interested   --------SELECTIONS-------
in sports, fitness, health, nutrition, weight       State               $10/M
training, and injury prevention. With consistent    SCF                 $10/M
celebrity interviews and how-to columns, it is the  Zip                 $10/M
go-to magazine for men looking to improve their     DTP                 $10/M
overall lifestyle.                                  Gender              $10/M
                                                    1 Month HL          $16/M
American Media, Inc. (AMI) is the leading           Paid                $10/M
publishing company in the celebrity journalism and  Source              $10/M
health & fitness categories.                        Age                 $11/M
                                                    Income              $11/M
Demographics/Lifestyle Data:                        Credit Card Holders $11/M
    Median Age: 35.7                                Lifestyle           $11/M
    Media HHI: $70,006                              Run Charges         $10/M
    64.3% Attended any College                                               
                                                                             
                                                    Sample Mailing Piece     
All orders are approved on a reciprocal rental.     Required                 
                                                                             
Orders cancelled prior to merge are subject to a    20% Commission to        
$50 flat cancellation fee plus any applicable       Recognized Brokers       
production charges.  Orders cancelled after merge 
purge are payable in full.                        


Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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