MEN'S FITNESS                                       USAGE

    183,009     Active Subscribers      $105/M      -----------DATE----------
     19,053     1 Month Hotline         +$16/M      January 2012             
     50,425     3 Month Hotline         +$11/M      (Counts through 12/11)   
     81,004     6 Month Hotline         +$ 5/M      (updates monthly)        
     16,836     Female Subscribers      +$10/M                               
    138,111     Male Subscribers        +$10/M      -------MINIMUM ORDER-----
    105,780     Direct to Publisher     +$10/M      10,000                   
    177,972     Paid Subscribers        +$10/M      4,000 Canadian/$450/F    
    160,052     Direct Mail Sold        +$10/M                               
    122,514     Agents Sold             +$10/M      -------UNIT OF SALE------
      5,487     12 Mo. Change of Address+$13/M      $21.97 10 Issues         
      3,877     Active Canadian Subs    $150/M                               
    126,314     12 Mo. Expires          $ 75/M      -----------MEDIA---------
                Fundraising Rate        $ 75/M      Direct Response          
                Catalog Rate            $ 80/M                               
                                                    ----------GENDER---------
MEN'S FITNESS is the magazine for men who want to   73% Male                 
live a fit, healthy, and active lifestyle. These    14% Female               
professional men, with discretionary incomes, are                            
looking to either improve or maintain a healthy     --------ADDRESSING-------
and fit lifestyle. Subscribers to Men's Fitness     Diskette            $75/F
exercise on a regular basis and are generally       E-Mail Transmission $75/F
educated, athletic, and health-conscious.           FTP                 $75/F
                                                    Keying              $ 3/M
Men's Fitness focuses not only on obtaining a                                
beach-ready body, but also on health and nutrition  --------SELECTIONS-------
issues, fashion and style advice, and sex and       State               $10/M
sports topics. This publication reaches             SCF                 $10/M
businessmen and athletes alike who are interested   Zip                 $10/M
in sports, fitness, health, nutrition, weight       DTP                 $10/M
training, and injury prevention. With consistent    Gender              $10/M
celebrity interviews and how-to columns, it is the  1 Month HL          $16/M
go-to magazine for men looking to improve their     Source              $10/M
overall lifestyle.                                  Age                 $11/M
                                                    Income              $11/M
American Media, Inc. (AMI) is the leading           Credit Card Holders $11/M
publishing company in the celebrity journalism and  Lifestyle           $11/M
health & fitness categories.                        Run Charges         $10/M
                                                                             
Demographics/Lifestyle Data:                                                 
    Median Age: 36.1                                Sample Mailing Piece     
    Median HHI: $74,472                             Required                 
    77.4% Attended College                                                   
                                                    20% Commission to        
Lifestyle:                                          Recognized Brokers       
    Affluent Activities          167,316          
    Book Readers                  19,733          
    Children in Household         68,200          
    Computer Owners              107,146          
    Credit Card Holders            7,839          
    DIY / Home Workshop           60,782          
    Financial Investors          187,596          
    Gardening Enthusiasts         57,354          
    Gourmet / Wine Enthusiasts    77,489          
    Home Owners                  171,232          
    Mail Order Buyers            149,683          
    Nutrition / Fitness           64,966          
    Opportunity Seekers           12,222          
    Outdoor Enthusiasts           80,579          
    Pet Owners                    15,872          
    Sports Enthusiasts            78,873          
    Travelers                     23,269          
                                                  
Statlistics is also offering lead-generation      
opportunities on this file.  Please contact us    
today for more information, including pricing,    
availability, or to submit clearances.   This is  
another great way to prospect to these dynamic,   
responsive subscribers.                           
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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