FIT PREGNANCY                                       USAGE

    34,424  Active Subscribers  $105/M              -----------DATE----------
    10,408  3 Month Hotline     +$11/M              August 2008              
    18,247  6 Month Hotline     +$ 5/M              (Counts through 7/08)    
    28,999  Female Subscribers  +$10/M              (updates monthly)        
    29,491  Direct to Publisher +$10/M                                       
    30,066  Paid Subscribers    +$10/M              -------MINIMUM ORDER-----
    32,731  Direct Mail Sold    +$10/M              5,000                    
    31,986  12 Mo. Expires      $ 75/M                                       
            Fundraising Rate    $ 75/M              -------UNIT OF SALE------
            Catalog Rate        $ 80/M              $14.97 6 Issues          
                                                                             
"Healthy Mom, Healthy Baby"                         -----------MEDIA---------
                                                    Direct Response          
FIT PREGNANCY comes from the editors of Shape                                
magazine and is dedicated to helping women          ----------GENDER---------
continue their healthy and active lifestyles        85% Female               
during and after pregnancy. The women subscribing                            
to the magazine are both first-time and             --------ADDRESSING-------
experienced mothers-to-be, and they are interested  4UP Cheshire          N/C
in the information regarding nutrition, health,     PS Labels           $10/M
body issues, fitness, baby care, parenting,         Magtape             $25/F
marital relationships, sibling relationships,       Diskette            $75/F
fashion, baby care, baby gear, and sex as they      E-Mail Transmission $75/F
apply to the upcoming new member of the family.     FTP                 $75/F
                                                    Cartridge           $25/F
These women are generally healthy and fit whether   Keying              $ 3/M
they are pregnant or not. They embrace the concept                           
of family and find importance within family values  --------SELECTIONS-------
and are both stay-at-home moms and working          State               $10/M
mothers. They are interested in clothing and style  SCF                 $10/M
for both themselves and their baby, as well as in   Zip                 $10/M
the latest beauty, hair, and skin care techniques   DTP                 $10/M
and workout routines that will ensure the utmost    Gender              $10/M
in a healthy, active lifestyle.                     1 Month HL          $16/M
                                                    Paid                $10/M
Demographics/Lifestyle Data:                        Source              $10/M
    Median Age 28.5                                 Age                 $11/M
    Median HHI: $42,764                             Income              $11/M
    82% College Educated                            Run Charges         $10/M
    57.3% readers are first-time parents/parents                             
        to be                                                                
                                                    Sample Mailing Piece     
American Media, Inc. (AMI) is the leading           Required                 
publishing company in the celebrity journalism and                           
health & fitness categories.                        20% Commission to        
                                                    Recognized Brokers       
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  

$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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