SOUTHWEST FLY FISHING                               USAGE        
                
    10,266  Active Paid Subscribers     $110/M      -----------DATE----------
                                                    May 2008                 
Southwest Fly Fishing is one in a series of three   (names thru 4/08)        
fly-fishing magazines dedicated to showing its                               
outdoor-oriented readers how to make the most of    ------MINIMUM------------
their angling experience. With fishing-friendly     5,000                    
subscribers either from or willing to travel to                              
the southwest, the bimonthly magazine provides the  -----UNIT-OF-SALE--------
latest news about fly fishing along with practical  $29.95 Year              
traveling and angling information, species and                               
conditions descriptions, specific names and         --------GENDER-----------
addresses or local fishing hot-spots, and even      85% Male                 
personal anecdotes that work to inspire readers.     5% Female               
Through Southwest Fly Fishing, people living in or                           
traveling to Colorado, Arizona, Utah, New Mexico,   ---------MEDIA-----------
Texas, Nevada, Central to Southern California,      100% Direct Mail         
Mexico, and Central America can be well aware of                             
not only the most talked about angling              --------ADDRESSING-------
destinations, but the lesser known, and just as     4UP Cheshire        N/C  
exciting, ones as well.                             PS Labels           $10/M
                                                    Magtape             $25/F
Demographics:                                       Diskette            $75/F
                                                    E-Mail Transmission $75/F
Average Age - 45                                    Keying              $ 3/M
Average HHI - $140,000                                                       
Net Worth - $850,000                                --------SELECTIONS-------
                                                    State               $10/M
                                                    SCF                 $10/M
All orders are approved on a reciprocal rental.     Zip                 $10/M
                                                    Gender              $10/M
Orders cancelled prior to merge are subject to a    Run Charges         $10/M
$50 flat cancellation fee plus any applicable                                
production charges. Orders cancelled after merge                             
purge are payable in full.                          Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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