NORTHWEST FLY FISHING                               USAGE        
                        
    17,618  Active Paid Subscribers     $110/M      -----------DATE----------
                                                    May 2008                 
Northwest Fly Fishing is one of a series of         (names thru 4/08)        
comprehensive fly fishing magazines promising the                            
best angling destinations around the United         ------MINIMUM------------
States.                                             5,000                    
                                                                             
Northwest Fly Fishing focuses on fishing            -----UNIT-OF-SALE--------
destinations in Washington, Oregon, Northern        $29.95 Year              
California, Idaho, Montana, Wyoming, Alberta,                                
British Columbia, Yukon Territory, Northwest        --------GENDER-----------
Territories, and Alaska. Its nature-loving          85% Male                 
readers, who live, fish, or do both in these         5% Female               
areas, receive every other month traveling tips,                             
angling history, in-depth description of            ---------MEDIA-----------
conditions and species, angling tips and            100% Direct Mail         
techniques, and maps and charts describing not                               
only the most-talked about fly-fishing locales but  --------ADDRESSING-------
the lesser known ones as well. These Northwestern   4UP Cheshire        N/C  
readers are dedicated fly-fisherman always looking  PS Labels           $10/M
for new information regarding their favorite        Magtape             $25/F
past-time.                                          Diskette            $75/F
                                                    E-Mail Transmission $75/F
Demographics:                                       Keying              $ 3/M
                                                                             
Average Age - 45                                    --------SELECTIONS-------
Average HHI - $140,000                              State               $10/M
Net Worth - $850,000                                SCF                 $10/M
                                                    Zip                 $10/M
                                                    Gender              $10/M
All orders are approved on a reciprocal rental.     Run Charges         $10/M
                                                                             
Orders cancelled prior to merge are subject to a                             
$50 flat cancellation fee plus any applicable       Sample Mailing Piece     
production charges.  Orders cancelled after merge   Required                 
purge are payable in full.                                                   
                                                    20% Commission to        
                                                    Recognized Brokers       


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