BOATING WORLD MAGAZINE                              USAGE  

   63,242    Active Subscribers       $105/M        ----------DATE---------- 
   31,085    Last 3 Mo. Active Subs   $105/M+$12/M  March 2011               
   34,599    6 Mo. Active Subscribers $105/M+$ 6/M                           
   15,541    Active DTP Subscribers   $105/M+$10/M  ---------MINIMUM-------- 
   42,782    Last 12 Month Expires    $ 75/M        5,000                    
             Fundraiser Rate          $ 75/M                                 
             Catalog Rate             $ 80/M        ------UNIT OF SALE------ 
             (Plus selection charges)               $18.00/Year (10 Issues)  
                                                                             
BOATING WORLD Magazine is devoted to the up-to      ---------GENDER----------
35 ft. pleasure powerboat market, with the          82% Men        8% Women  
majority of boats being in the 20'-25' range.  The                           
magazine features what's new and exciting in        ----------MEDIA----------
powerboating - the best boat buys, the latest       Direct Mail, Space,      
manufacturers' upgrades and add-ons, fishing tips,  Agent Sold               
watersports and personal watercraft activities as                            
well as seamanship, maintenance, practical boating  --------ADDRESSING-------
information, marine accessories and cruising        4UP Cheshire       N/C   
destinations that will thrill the entire family.    PS Labels         $10/M  
Each issue is designed to inspire more fun on the   Keying            $3/M   
water.                                              MagTape           $25/F  
                                                    Diskette/Email    $75/F  
Reach ideal prospects for sports and hi-tech        Cartridge 3480    $25/F  
equipment, books, subscriptions, electronics,                                
men's & women's apparel, gift merchandise, travel,  --------SELECTIONS-------
insurance, credit card offers, and outdoor &        State/SCF/Zip    $10/M   
general merchandise.                                Source           $10/M   
                                                    Gender           $10/M   
These subscribers are also caring and               Run Charges      $10/M   
compassionate donors, and they are great prospects                           
for a wide variety of fundraising appeals.          ------------------------ 
Special pricing is also in place to encourage       85% + $10/M Run charges  
nonprofit testing.                                  on 50,000 minimum        
                                                                             
PROFILE:                                            Sample Mailing Piece     
  87.2% Married                                     Required                 
  43% Have children living at home                                           
  30.9% Own Waterfront Property                     20% Commission to        
  49.1% Average Age                                 Recognized Brokers       
  85.2% College Educated                                                     
  90% Own their own boat                            All orders approved on a 
  88% Include Boating in Vacation Plans             reciprocal rental basis. 
  79% Enjoy Day Cruising                                                     
  56% Fish                                          **Diskette shipped to a  
  15% Boat in Freshwater                            bonded mailhouse only.** 
  24% Boat in Saltwater                                                      
  43% Waterski                                      Orders cancelled prior to
  79% Tow Boats                                     merge are subject to a   
  51% Tow Water Toys                                $100 flat cancellation   
  54% Wakeboard / Kneeboard                         fee plus any applicable  
  22 Years Average Boating                          production charges.      
  33 Days / Year Boat                               Orders cancelled after   
  $150,400  Median Household Income                 merge-purge are payable  
  $1,059,000 Median Net Worth                       in full.                 

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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