BOATING WORLD MAGAZINE                              USAGE  

  103,630    Active Subscribers       $105/M        ----------DATE---------- 
   12,966    3 Mo. Active Subscribers $105/M+$12/M  September 2008           
   43,000    6 Mo. Active Subscribers $105/M+$ 6/M  (counts thru 8/08)       
   31,263    Last 12 Month Expires    $ 75/M        (updates monthly)        
             Fundraiser/Catalog Rate  $ 75/M                                 
             (Plus selection charges)               ---------MINIMUM-------- 
                                                    5,000                    
BOATING WORLD Magazine is devoted to the up-to                               
35 ft. pleasure powerboat market, with the          ------UNIT OF SALE------ 
majority of boats being in the 20'-25' range.  The  $18.00/Year (10 Issues)  
magazine features what's new and exciting in                                 
powerboating - the best boat buys, the latest       ---------GENDER----------
manufacturers' upgrades and add-ons, fishing tips,  75% Men        8% Women  
watersports and personal watercraft activities as                            
well as seamanship, maintenance, practical boating  ----------MEDIA----------
information, marine accessories and cruising        Direct Mail, Space,      
destinations that will thrill the entire family.    Agent Sold               
Each issue is designed to inspire more fun on the                            
water.                                              --------ADDRESSING-------
                                                    4UP Cheshire       N/C   
Reach ideal prospects for sports and hi-tech        PS Labels         $10/M  
equipment, books, subscriptions, electronics,       Keying            $3/M   
men's & women's apparel and gift merchandise,       MagTape           $25/F  
insurance, credit card offers, outdoor & general    Diskette/Email    $75/F  
merchandise and electronic equipment.               Cartridge 3480    $25/F  
                                                                             
These subscribers are also caring and               --------SELECTIONS-------
compassionate donors, and they are great prospects  State/SCF/Zip    $10/M   
for a wide variety of fundraising appeals.          Source           $10/M   
Special pricing is also in place to encourage       Gender           $10/M   
nonprofit testing.                                  Run Charges      $10/M   
                                                    Recency          $10/M   
PROFILE:                                                                     
  87.2% Married                                     ------------------------ 
  43% Have children living at home                  85% + $10/M Run charges  
  30.9% Own Waterfront Property                     on 50,000 minimum        
  49.1% Average Age                                                          
  85.2% College Educated                            Sample Mailing Piece     
  90% Own their own boat                            Required                 
  88% Include Boating in Vacation Plans                                      
  79% Enjoy Day Cruising                            20% Commission to        
  56% Fish                                          Recognized Brokers       
  15% Boat in Freshwater                                                     
  24% Boat in Saltwater                             All orders approved on a 
  43% Waterski                                      reciprocal rental basis. 
  79% Tow Boats                                                              
  51% Tow Water Toys                                **Diskette shipped to a  
  54% Wakeboard / Kneeboard                         bonded mailhouse only.** 
  22 Years Average Boating                                                   
  33 Days / Year Boat                               Orders cancelled prior to
  $150,400  Median Household Income                 merge are subject to a   
  $1,059,000 Median Net Worth                       $50 flat cancellation fee
                                                    plus any applicable      
                                                    production charges.      
                                                    Orders cancelled after   
                                                    merge-purge are payable  
                                                    in full.                 



Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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