EASTERN FLY FISHING                                 USAGE        

    12,586  Active Paid Subscribers     $110/M      -----------DATE----------
                                                    May 2008                 
The bimonthly Eastern Fly Fishing magazine is one   (names thru 4/08)        
of a series of fly fishing magazines offering                                
readers the best angling destinations in the        ------MINIMUM------------
United States. With readers who live, fish, or do   5,000                    
both in the east from Eastern Canada all the way                             
down to Florida, Eastern Fly Fishing is on its way  -----UNIT-OF-SALE--------
to becoming the magazine of choice for fly fishers  $29.95 Year              
in this area. With six angling destinations                                  
offered in each bi-monthly issue, Eastern Fly       --------GENDER-----------
Fishing offers its active, outdoors-loving          87% Male                 
subscribers both famous and lesser known angling     5% Female               
destinations. Additionally, the magazine is always                           
up-to-date on fly fishing news, conservation, and   ---------MEDIA-----------
tips and techniques, as well as providing its       100% Direct Mail         
travel-ready readers with help regarding fly shops                           
and local accommodations.                           --------ADDRESSING-------
                                                    4UP Cheshire        N/C  
Demographics:                                       PS Labels           $10/M
                                                    Magtape             $25/F
Average Age - 45                                    Diskette            $75/F
Average HHI - $140,000                              E-Mail Transmission $75/F
Net Worth - $850,000                                Keying              $ 3/M
                                                                             
                                                    --------SELECTIONS-------
All orders are approved on a reciprocal rental.     State               $10/M
                                                    SCF                 $10/M
Orders cancelled prior to merge are subject to a    Zip                 $10/M
$50 flat cancellation fee plus any applicable       Gender              $10/M
production charges. Orders cancelled after merge    Run Charges         $10/M
purge are payable in full.                                                   
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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