VERANDA MAGAZINE                                    USAGE    

   303,335  Active Subscribers         $105/M       ------------DATE---------
    27,740  Last 1 Month               $+15/M       June 2008                
    62,165  Last 3 Months              $+12/M       (Names thru 05/31/08)    
   169,689  Last 6 Months              $+ 5/M                                
   218,599  Female Active Subscribers  $+10/M       -------MINIMUM ORDER-----
    49,240  Male Active Subscribers    $+10/M       7,500                    
   197,047  DTP Subscribers            $+10/M                                
    22,593  Last 12 Month COA          $+10/M       --------UNIT OF SALE-----
    69,523  12 Month Expires           $ 90/M       $24/Year (6 Issues)      
            Fundraising Rate           $ 75/M                                
            Catalog Rate               $ 85/M       -----------MEDIA---------
            3rd Party Blow-In Requests $+10/M       95% Direct Mail          
                                                                             
VERANDA MAGAZINE subscribers have a keen interest   -----------GENDER--------
in beauty, comfort and luxury.  They are            73% Female   Can Select  
discriminating in their appreciation of quality     11% Male                 
decoration, fine art, lush gardens and elegant                               
entertaining.  Veranda Magazine, published by       ---------ADDRESSING------
Hearst, celebrates the spirit of home through its   4UP Cheshire        $ 6/M
pursuit of innovative designs by showcasing the     PS Labels           $10/M
best creative collaborations across the country     FTP                 $50/F
and around the world as is distinguished by its     Cartridge           $25/F
artful representation of interiors, gardens, table  Keying              $ 3/M
settings and floral arrangements.                                            
                                                    ---------SELECTIONS------
Veranda Magazine is the pinnacle of style and       State/SCF/Zip       $10/M
grace; offering a glimpse into the most gracious    Source(DTP/DMS)     $10/M
and prestigious homes in the South.  Veranda's      Paid                $10/M
paid, predominantly female subscribers are indeed   Gender              $10/M
some of the country's wealthiest, their median      Renewals            $10/M
asset value is among the highest of all the         Change of Address   $10/M
upscale shelter publications.                       Home/Business Add.  $ 5/M
                                                    1 Month Hotline     $15/M
Subscribers are a refined audience with the         3 Month Hotline     $12/M
purchasing power to accommodate their interests     6 Month Hotline     $ 5/M
making them premier targets for high-end products,  Run Charges         $10/M
jewelry, antiques, furniture, home furnishing and                            
decor items, apparel, accessories, electronics,     Sample mailing piece     
cosmetics, subscriptions, financial and health      required                 
newsletter offers as well as health and beauty                               
merchandise, fundraising, cooking, gardening,       20% commission to        
travel and home improvement products and services.  recognized brokers       
                                                                             
Demographics/Lifestyle Data:                        All orders are approved  
    Average Age                    49               on a reciprocal rental   
    Homeowners                   95.6%                                       
    Married                        87%              Orders cancelled prior to
    Median Value                $  473,207          merge are subject to a   
    Average Household Income    $  152,094          $50 flat cancellation fee
    Median Household Asset      $1,441,524          plus any applicable      
    Own Imported/Luxury Auto       51%              production charges       
    Belong to a Private Club       60%              Orders cancelled after   
    Entertain at Home              98%              merge-purge are payable  
    Collect art and antiques       77%              in full.                 

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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