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RACER X                                             USAGE
                                                    EMAIL LINK    

    22,494  Active Paid DTP Subscribers $125/M      -----------DATE----------
     7,056  Expires                     $110/M      November 2011            
    32,014  Email Addresses (See Email Datacard)                             
                                                    -------MINIMUM ORDER-----
Racer X Illustrated, published monthly by Filter    5,000                    
Publications, is the ground-breaking magazine that                           
has become a staple in the motorcycle industry.     -------UNIT OF SALE------
Each issue is packed with incredible photos,        $19.98                   
comprehensive race coverage, and the ultimate                                
insider's knowledge of the motocross and            -----------MEDIA---------
supercross world. No other motocross magazine goes  Direct Mail              
as in-depth as Racer X Illustrated.                                          
                                                    ----------GENDER---------
Racer X subscribers are predominantly men who       79% Male                 
enjoy motocross, cross-country, desert riding,       9% Female               
ATVs and quads racing. They love speed and                                   
competition and enjoy reading and learning about    --------ADDRESSING-------
motorcycles. These paid subscribers like to watch   4UP Cheshire          N/C
motocross on television, ride motorcycles, attend   PS Labels           $10/M
professional racing events, and play video games.   Magtape             $25/F
Many also spend time weightlifting, biking,         Diskette            $75/F
camping, fishing, boating, snowboarding, and        E-Mail Transmission $75/F
golfing, along with participating in other          Keying              $ 3/M
individual and team sports.                                                  
                                                    --------SELECTIONS-------
                                                    State               $10/M
All orders are approved on a reciprocal rental.     SCF                 $10/M
                                                    Zip                 $10/M
Orders cancelled prior to merge are subject to a    Gender              $10/M
$100 flat cancellation fee plus any applicable      Run Charges         $10/M
production charges.  Orders cancelled after merge                            
purge are payable in full.                                                   
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       

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