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ART & ANTIQUES USAGE 17,706 Active Subscribers $110/M ----------DATE----------- 8,619 6 Mos Hotline + 8/M January 2012 7,228 Female Subscribers + 10/M (Counts through 12/11) 6,799 Male Subscribers + 10/M (updates monthly) 10,468 Direct to Publisher + 10/M 10,954 Direct Mail Sold + 10/M ---------MINIMUM--------- 6,383 Agents Sold + 10/M 5,000 32,511 Total Expires $ 80/M Non-Profit/Catalog Rate $ 85/M --------UNIT OF SALE----- Fundraisers Rate $ 75/M $40.00/Year (10 Issues) ART & ANTIQUES is the magazine for collectors of the fine and decorative arts and the premier -------GENDER------------ consumer magazine for high-end, affluent 47% Female collectors. Each issue captures the passion and 28% Male elegance of the diverse world of art & antiques...featuring articles on how to collect -----------MEDIA--------- and appraise fine art and antiques. Direct Mail, Agents, Space The magazine's articles also highlight new trends and feature well-known authors who bring insight --------ADDRESSING------ into the lives of artists and collectors. 4UP Cheshire N/C PS Labels $10/M Reach these upscale direct mail responsive Keying $ 3/M subscribers with the discretionary income to MagTape $25/F purchase hi-ticket apparel & merchandise, travel Diskette/Email $75/F offers, financial and consumer publications, Cartridge 3480 $25/F books, collectibles and more. --------SELECTIONS------- These subscribers are also caring and State/SCF/Zip $10/M compassionate donors, and they are great prospects Gender $10/M for a wide variety of fundraising appeals. Source $10/M Special pricing is also in place to encourage Paid $10/M nonprofit testing. Change of Address $10/M Last 3 Month $12/M PROFILE: Last 6 Month $ 8/M 93.9% Attended college or beyond Run Charges $10/M 81% Visited gallery/antiques shop in last 12 mo 62.6% Purchased furniture/drawings in past 12 mo ----------------------- 36.5% Own 2 or more homes 85% + $10/M R/C 69.1% Have collections valued from $30,000 50,000 Minimum to over $1 million 45.6% Add to collection at least 4 times/year Sample Mailing Piece Req. 65.7% Have taken up to 4 vacations in past 12 mo 70.4% Own 2 or more vehicles 20% Commission to 4.67 Average number of times sub. renews Recognized Brokers $628,000 Average h/h income $2,066,000 Median Net Worth Diskette must be sent to $819,000 Average value of primary residence a bonded lettershop All orders are approved on a reciprocal rental. Orders cancelled prior to merge are subject to a $100 flat cancellation fee plus any applicable production charges. Orders cancelled after merge-purge are payable in full. Contact Statlistics List Management for More Information 69 Kenosia Avenue Danbury, CT 06810 Phone: 203-778-8700 Fax: 203-778-4839 |
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