ROAD RACER X                                        USAGE

        7,639   Active Subscribers  $125/M          -----------DATE----------
        4,150   Expires             $110/M          September 2008           
                                                                             
Road Racer X is a Filter Publication dedicated to   -------MINIMUM ORDER-----
fans of motorcycle road racing. Its unique and      5,000                    
highly regarded editorial content, fascinating                               
photos, and top-notch motorcycle-industry           -------UNIT OF SALE------
information make it a must-see for any fans of the  $19.98                   
sport.                                                                       
                                                    -----------MEDIA---------
Road Racer X subscribers are predominantly men      Direct Mail              
who are always looking for the equipment,                                    
accessories, and skills to enhance their            ----------GENDER---------
motorcycle racing experience. They participate in   84% Male                 
a variety of types of riding, including canyon       6% Female               
twisties, commuting, sport bike track days,                                  
cruising, off-road, and distance tours. Many take   --------ADDRESSING-------
place in organized motorcycle competitions like     4UP Cheshire          N/C
road racing, motocross/off-road racing, drag        PS Labels           $10/M
racing, Supermoto hybrid racing, and track and      Magtape             $25/F
speedway racing. While motorcycling is generally    Diskette            $75/F
their passion, they also spend time weightlifting,  E-Mail Transmission $75/F
running, boating, and partaking in other athletic   Keying              $ 3/M
activities.                                                                  
                                                    --------SELECTIONS-------
                                                    State               $10/M
All orders are approved on a reciprocal rental.     SCF                 $10/M
                                                    Zip                 $10/M
Orders cancelled prior to merge are subject to a    Gender              $10/M
$50 flat cancellation fee plus any applicable       Run Charges         $10/M
production charges.  Orders cancelled after merge                            
purge are payable in full.                                                   
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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69 Kenosia Avenue  Danbury, CT 06810 Phone: 203-778-8700  Fax: 203-778-4839

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