AMERICAN MEDIA INC. MODELING MASTERFILE

    2,758,560   Active Subscribers      $100/M      -----------DATE----------
                Fundraising Rate        $ 75/M      July 2008                
                Catalog Rate            $ 80/M      (Counts through 06/08)   
                Scoring Fee             $ 20/M      (updates quarterly)      
                                                                             
You can have a model built across all of the AMI    -------MINIMUM ORDER-----
tabloid and health (formerly Weider publications)   5,000                    
titles from the AMI Modeling Megafile.  Model                                
types available:  Good Customer Match Model,        -------UNIT OF SALE------
Pseudo-Regression Model, Mailed Regression Model    N/A                      
and Duel Matrix Model.                                                       
                                                    -----------MEDIA---------
American Media Inc. (AMI) is the leading            Direct Response          
publishing company in the celebrity journalism and                           
health & fitness categories.  In the past 7 years   ----------GENDER---------
AMI has grown to become the 4th largest consumer    Can Select               
magazine publisher in the country and #2 in retail                           
magazine sales.                                     --------ADDRESSING-------
                                                    4UP Cheshire          N/C
Celebrity Journalism - AMI published Star,          PS Labels           $10/M
National Enquirer, Country Weekly and four weekly   Magtape             $25/F
tabloid newspapers.  With its transformation from   Diskette            $75/F
tabloid to glossy magazine, Star has become a       E-Mail Transmission $75/F
major success story, reaching 10 million readers    FTP                 $75/M
each week.  An American original, the National      Cartridge           $25/F
Enquirer celebrates its 80th birthday this year by  Keying              $ 3/M
still breaking more major celebrity news stories                             
than anyone else.  Country Weekly is the #1 title   --------SELECTIONS-------
in country music.                                   State               $10/M
                                                    SCF                 $10/M
Health & Fitness - universally recognized as the    Zip                 $10/M
leading women's health & fitness title,  Shape      DTP                 $10/M
celebrated its 25th anniversary in 2006, while      Gender              $10/M
Natural Health and Fit Pregnancy speak to the       Paid                $10/M
specific interests and life stages of today's       1 Month HL          $16/M
woman.  Men's Fitness is the #1 fitness title for   Source              $10/M
men 18 - 34, showcasing a lifestyle of living fit   Age                 $11/M
and having fun.  Muscle & Fitness and Flex          Income              $11/M
dominate the bodybuilding segment of the market.    Lifestyle           $11/M
                                                    Childs Age          $11/M
Good Customer Match Model:  The good Customer       Scoring Fee         $20/M
Match Model creates a mailing universe with the     Run Charges         $10/M
AMI database that "looks like" the mailer's best                             
customer.  This model is built by matching an nth                            
of the mailer's customer file (normally 100,000)    Sample Mailing Piece     
to identify 10 - 20,000 customers the mailer and    Required                 
AMI have in common.  Comparisons are made between                            
the common customers and those AMI customers not    20% Commission to        
matching the mailer's file.  The file is analyzed   Recognized Brokers       
and scored against the data available.  Powerbase 
file to give you the best selections and results  
possible.                                         
                                                  
Pseudo-Regression Model:  This model is built from
both the responders and non-responders from the   
mailer's previous campaign(s), which are analyzed 
against the AMI file.  The mailer  must provide   
50,000+ responders to ensure after the responders 
are matched against the AMI file that there are   
enough records to build a model.  This model      
provides a reliable predictability of consumer    
behavior and can be built much faster than a      
mailed regression model.                          
                                                  
Mailed Regression Model:  The mailed response     
model creates the greatest level of reliable      
predictability of the consumer behavior being     
measured (ie gross/net response, pay-up, dollars  
spent, etc).  The mailer must mail enough in one  
or more mailings to generate 1,000+ responses.    
These 1,000+ customers are compared to the other  
prospects in the same mailing(s) who failed to    
exhibit the same behavior.  The resulting analysis
creates a mailing universe that the mailer may    
expect to perform as the model indicates.         
                                                  
Duel Matrix Model (aka 10x10):  This is a         
combination of two Pseudo Regression Models, one  
base on response data and the other based on      
payment.  This model is for continuity mailers.   
The gains chart for this model includes both      
response and paid rate.                           
                                                  
American Media, Inc. (AMI) is the leading         
publishing company in the celebrity journalism and
health & fitness categories.                      
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


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