ALPINIST                                            USAGE

        7,100   Subscribers     $125/M              -----------DATE----------
                                                    September 2009           
ALPINIST Magazine, with its editorial focus on                               
mountain climbing, attracts a truly adventurous     -------MINIMUM ORDER-----
readership. This quarterly magazine is written by   5,000                    
expert and experienced climbers and includes the                             
features on the past and present of this risk       -------UNIT OF SALE------
takers' sport.                                      $46.00 Year              
                                                                             
Alpinist readers are those with an unquenchable     -----------MEDIA---------
thirst for adventure. They love the outdoors and    Direct Mail              
enjoy camping and extreme sports, whether they are                           
reading about them or partaking in them. They are   ----------GENDER---------
more than willing to travel for their rock          94% Male                 
climbing passion and approach any new challenge      6% Female               
with a positive can-do attitude. These men and                               
women are energetic and dynamic and are willing to  --------ADDRESSING-------
spend money on the equipment, travel, and           4UP Cheshire          N/C
necessary clothing in order to excel at mountain    PS Labels           $10/M
climbing.                                           Magtape             $25/F
                                                    Diskette            $75/F
Demographics:                                       E-Mail Transmission $75/F
    Average Income: $91,392                         Keying              $ 3/M
    Average Age:  37                                                         
    Gender:  94% Male                               --------SELECTIONS-------
    Years Climbing: 56% more then 10 years          State               $10/M
    68% US Based                                    SCF                 $10/M
    Online Activity: 65% - forums, social, blogs,   Zip                 $10/M
        photos, movies                              Gender              $10/M
                                                    Run Charges         $10/M
                                                                             
All orders are approved on a reciprocal rental.                              
                                                    Sample Mailing Piece     
Orders cancelled prior to merge are subject to a    Required                 
$100 flat cancellation fee plus any applicable                                
production charges.  Orders cancelled after merge   20% Commission to        
purge are payable in full.                          Recognized Brokers       


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