ALPINIST                                            USAGE

        6,931   Subscribers     $125/M              -----------DATE----------
                                                    June 2008                
ALPINIST Magazine, with its editorial focus on                               
mountain climbing, attracts a truly adventurous     -------MINIMUM ORDER-----
readership. This quarterly magazine is written by   5,000                    
expert and experienced climbers and includes the                             
features on the past and present of this risk       -------UNIT OF SALE------
takers' sport.                                      $46.00 Year              
                                                                             
Alpinist readers are those with an unquenchable     -----------MEDIA---------
thirst for adventure. They love the outdoors and    Direct Mail              
enjoy camping and extreme sports, whether they are                           
reading about them or partaking in them. They are   ----------GENDER---------
more than willing to travel for their rock          Can Select               
climbing passion and approach any new challenge                              
with a positive can-do attitude. These men and      --------ADDRESSING-------
women are energetic and dynamic and are willing to  4UP Cheshire          N/C
spend money on the equipment, travel, and           PS Labels           $10/M
necessary clothing in order to excel at mountain    Magtape             $25/F
climbing.                                           Diskette            $75/F
                                                    E-Mail Transmission $75/F
Demographics:                                       Keying              $ 3/M
    Average Income: $91,392                                                  
    Average Age:  37                                --------SELECTIONS-------
    Gender:  94% Male                               State               $10/M
    Years Climbing: 56% more then 10 years          SCF                 $10/M
    68% US Based                                    Zip                 $10/M
    Online Activity: 65% - forums, social, blogs,   Gender              $10/M
        photos, movies                              Run Charges         $10/M
                                                                             
                                                                             
All orders are approved on a reciprocal rental.     Sample Mailing Piece     
                                                    Required                 
Orders cancelled prior to merge are subject to a                             
$50 flat cancellation fee plus any applicable       20% Commission to        
production charges.  Orders cancelled after merge   Recognized Brokers       
purge are payable in full.                        


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