AMERICAN MEDIA DIRECT TO PUBLISHER MASTERFILE               

   1,159,023    Subscribers         $100/M+$10/M    ------------DATE---------
                Fundraising Rate    $ 75/M          September 2008           
                Catalog Rate        $ 80/M                                   
                                                    -------MINIMUM ORDER-----
As the leading publishing company in the celebrity  5,000                    
journalism and health and fitness categories,                                
American Media, Inc. boasts a subscriber base made  -------UNIT OF SALE------
up of men and women of all ages interested in       N/A                      
entertainment, music, nutrition, and a healthy                               
lifestyle. Boasting more than a million names, the  -----------MEDIA---------
list consists of subscribers that are generated     Direct Response          
from the efforts of the publisher only-they                                  
include direct mail, renewals, and inserts.         ----------GENDER---------
                                                    Can Select               
The American Media Hotline Masterfile reaches                                
subscribers to all of the 14 American Media titles  --------ADDRESSING-------
including Shape, Muscle & Fitness, Flex, Fit        4UP Cheshire          N/C
Pregnancy, Men's Fitness, Natural Health, Star,     PS Labels           $10/M
National Enquirer, Country Weekly, National         Magtape             $25/F
Examiner, Globe, and Mira. These recipients want    Diskette            $75/F
the latest in celebrity gossip, Hollywood, weight   E-Mail Transmission $75/F
loss, exercise programs, dieting, healthy eating,   FTP                 $75/F
and maintaining an active lifestyle.                Cartridge           $25/F
                                                    Keying              $ 3/M
American Media, Inc. (AMI) is the leading                                    
publishing company in the celebrity journalism and  --------SELECTIONS-------
health & fitness categories.                        State               $10/M
                                                    SCF                 $10/M
All orders are approved on a reciprocal rental.     Zip                 $10/M
                                                    Gender              $10/M
Orders cancelled prior to merge are subject to a    1 Month HL          $16/M
$50 flat cancellation fee plus any applicable       Paid                $10/M
production charges.  Orders cancelled after merge   Source              $10/M
purge are payable in full.                          Age                 $11/M
                                                    Income              $11/M
                                                    Credit Card Holder  $11/M
                                                    Lifestyle           $11/M
                                                    Pet Owner           $11/M
                                                    Run Charges         $10/M
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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