TRUE WEST PUBLICATIONS                              USAGE

    11,849  True West Active Pd. Subs   $90/M       ----------DATE-----------
     **updates ten times per year**                 Updates ten times per    
                                                    year                     
True West Magazine provides a vivid sense of the                             
American West as it was in the Nineteenth century   ------MINIMUM ORDER------
and how it is now.  This magazine covers a broad    5,000                    
range of Western history and culture.  The action                            
packed pages are filled with factual accounts of                             
spectacular frontier life.  Departments devoted to  -------UNIT OF SALE------
genealogy, books, films and western events are      True West                
popular features.  All elements of western life on      $19.95/YR            
the frontier and today's recollections and                                   
recreations of that life are covered in this        ----------GENDER---------
unique magazine.                                    Cannot Select            
                                                                             
Profile:                                            -----------MEDIA---------
                                                    Bind Ins/Space Ads/      
    79%  Ages 50+                                   Direct Mail % N/A        
    74%  Attended college                                                    
    85%  Own their primary residence                                         
    15%  Own horses                                 -------ADDRESSING--------
    66%  Reside in rural areas (23% suburban)       4-Up Cheshire       N/C  
    91%  Have bank cards                            Magtape            25/F  
    50%  Spent $100+ on D.M. purchase (12 months)   PS Labels           9/M  
    74%  Married                                    Keying              3/M  
    76%  Took at least one domestic trip within     Diskette           75/M  
         the last 12 months                         Email Delivery     75/F
                         
                                                    -------SELECTIONS--------
                                                    SCF              $  5/M  
All orders are approved on a reciprocal rental.     State            $  5/M  
                                                    Zip              $  5/M  
Orders cancelled prior to merge are subject to a    Running Charges  $  8/M  
$50 flat cancellation fee plus any applicable                                
production charges.  Orders cancelled after         Sample Mailing Piece     
merge-purge are payable in full.                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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