STATLISTICS
List Management
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AMERICAN MEDIA HEALTH & FITNESS MASTERFILE          USAGE

      981,090   Active Subscribers  $105/M          -----------DATE----------
       81,388   1 Month Hotline     +$16/M          January 2012             
      248,106   3 Month Hotline     +$11/M          (Counts through 12/11)   
      419,915   6 Month Hotline     +$ 5/M                                   
      568,710   Female Subscribers  +$10/M          -------MINIMUM ORDER-----
      256,182   Male Subscribers    +$10/M          10,000                   
      448,335   Direct to Publisher +$10/M          4,000 Canadian/$450/F    
      959,581   Paid Subscribers    +$10/M                                   
      856,771   Direct Mail Sold    +$10/M          -------UNIT OF SALE------
      700,843   Agents Sold         +$10/M          N/A                      
       31,372   6 Mo. COA           +$13/M                                   
      656,186   12 Mo. Expires      $ 75/M          -----------MEDIA---------
       21,002   Total Canadian      $150/M          Direct Response          
                Fundraising Rate    $ 75/M                                   
                Catalog Rate        $ 80/M          ----------GENDER---------
                                                    Can Select               
AMI's Health & Fitness Masterfile offers the                                 
subscribers to some of the most popular titles in   --------ADDRESSING-------
the industry and guarantees the opportunity to      4UP Cheshire          N/C
reach the men and women focused on building and     PS Labels           $10/M
maintaining a healthy, active lifestyle. These      Magtape             $25/F
predominantly college-educated fitness enthusiasts  Diskette            $75/F
look for advice regarding not only weight           E-Mail Transmission $75/F
training, diets, and nutrition but beauty, style,   FTP                 $75/F
and overall emotional health as well.               Cartridge           $25/F
                                                    Keying              $ 3/M
These consumers own computers and software, and                              
are do-it-yourselfers and hobbyists.  This          --------SELECTIONS-------
exciting database from American Media, Inc.         State               $10/M
incorporates: Shape, Men's Fitness, Flex, Muscle &  SCF                 $10/M
Fitness, Muscle & Fitness Hers and Natural Health.  Zip                 $10/M
With enhanced lifestyle information this exciting   Gender              $10/M
universe is selectable to make the AMI Health &     1 Month HL          $16/M
Fitness Masterfile "The Right Choice".              Paid                $10/M
                                                    Source              $10/M
American Media, Inc. (AMI) is the leading           Age                 $11/M
publishing company in the celebrity journalism and  Income              $11/M
health & fitness categories.                        Credit Card Holder  $11/M
                                                    Lifestyle           $11/M
Median Age: 35.7                                    Pet Owner           $11/M
Median Household Income:  $72,700                   Run Charges         $10/M
                                                                             
                                                                             
All orders are approved on a reciprocal rental.     Sample Mailing Piece     
                                                    Required                 
Orders cancelled prior to merge are subject to a                             
$100 flat cancellation fee plus any applicable      20% Commission to        
production charges.  Orders cancelled after merge   Recognized Brokers       
purge are payable in full.                        

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