NATIONAL EXAMINER                                   

    16,634  Active Subscribers      $100/M          -----------DATE----------
     4,973  3 Month Hotline         +$11/M          September 2008           
     8,648  6 Month Hotline         +$ 5/M          (Counts through 8/08     
    11,958  Female Subscribers      +$10/M          (updates monthly)        
    13,040  Direct to Publisher     +$10/M                                   
    11,321  Paid Subscribers        +$10/M          -------MINIMUM ORDER-----
    13,715  Direct Mail Sold        +$10/M          5,000                    
    11,829  12 Mo. Expires          $ 75/M                                   
            Fundraising Rate        $ 75/M          -------UNIT OF SALE------
            Catalog Rate            $ 80/M          $65.00 52 Issues         
                                                                             
NATIONAL EXAMINER readers turn to this publication  -----------MEDIA---------
for news and gossip involving their favorite        Direct Response          
celebrities. They count on getting the latest                                
Hollywood buzz involving the sex, lies, and         ----------GENDER---------
scandals that make pop-culture so intriguing.       19% Male                 
These readers are dedicated to stars, whether they  71% Female               
love them or hate them, and have a passion for                               
breaking news stories that tell the tales of the    --------ADDRESSING-------
rich and famous. They are generally dedicated       4UP Cheshire          N/C
television watchers and moviegoers, increasing      PS Labels           $10/M
their affinity towards the celebrity lifestyle.     Magtape             $25/F
                                                    Diskette            $75/F
American Media, Inc. (AMI) is the leading           E-Mail Transmission $75/F
publishing company in the celebrity journalism and  FTP                 $75/F
health & fitness categories.                        Cartridge           $25/F
                                                    Keying              $ 3/M
                                                                             
All orders are approved on a reciprocal rental.     --------SELECTIONS-------
                                                    State               $10/M
Orders cancelled prior to merge are subject to a    SCF                 $10/M
$50 flat cancellation fee plus any applicable       Zip                 $10/M
production charges.  Orders cancelled after merge   DTP                 $10/M
purge are payable in full.                          Gender              $10/M
                                                    1 Month HL          $16/M
                                                    Paid                $10/M
                                                    Source              $10/M
                                                    Age                 $11/M
                                                    Income              $11/M
                                                    Credit Card Holder  $11/M
                                                    Lifestyle           $11/M
                                                    Pet Owner           $11/M
                                                    Run Charges         $10/M
                                                                             
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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