MUSCLE & FITNESS                                    USAGE

    223,609     Active Subscribers      $105/M      -----------DATE----------
     26,111     1 Month Hotline         +$16/M      September 2008           
     53,832     3 Month Hotline         +$11/M      (Counts through 8/08)    
     85,701     6 Month Hotline         +$ 5/M      (updates monthly)        
     54,237     Female Subscribers      +$10/M                               
    143,886     Male Subscribers        +$10/M      -------MINIMUM ORDER-----
     76,311     Direct to Publisher     +$10/M      10,000                   
    210,936     Paid Subscribers        +$10/M                               
    151,951     Direct Mail Sold        +$10/M      -------UNIT OF SALE------
    146,848     Agents Sold             +$10/M      $34.97 12 Issues         
      7,323     6 Mo. Change of Address +$13/M                               
    123,208     12 Mo. Expires          $ 75/M      -----------MEDIA---------
      3,874     Total Canadian          $115/M      Direct Response          
                Fundraising Rate        $ 75/M                               
                Catalog Rate            $ 80/M      ----------GENDER---------
                                                    63% Male                 
"Your Ultimate Source for Training & Nutrition"     25% Female               
                                                                             
MUSCLE & FITNESS is the go-to authority in the      --------ADDRESSING-------
health and fitness industry. For over sixty years,  4UP Cheshire          N/C
the magazine has provided instruction and           PS Labels           $10/M
inspiration to subscribers dedicated to exercise,   Magtape             $25/F
resistance strength training, and nutrition. The    Diskette            $75/F
men and women who receive this publication are      E-Mail Transmission $75/F
dedicated to bodybuilding and to reaching their     FTP                 $75/F
maximum physical potential and appearance.          Cartridge           $25/F
                                                    Keying              $ 3/M
Readers look to Muscle & Fitness for health                                  
advice, nutritional information, workout            --------SELECTIONS-------
techniques, and the latest on supplements. These    State               $10/M
athletes want to know about the issues that affect  SCF                 $10/M
their own bodies as well as the latest              Zip                 $10/M
competitions and pharmaceutical discoveries, and    DTP                 $10/M
they turn towards Muscle & Fitness for the most     Gender              $10/M
current and credible information. These sports      1 Month HL          $16/M
enthusiasts are committed to excellence and         Paid                $10/M
utilize all healthy means to improve themselves,    Source              $10/M
to feel good, and to live confident lifestyles.     Age                 $11/M
                                                    Income              $11/M
American Media, Inc. (AMI) is the leading           Credit Card Holder  $11/M
publishing company in the celebrity journalism and  Lifestyle           $11/M
health & fitness categories.                        Run Charges         $10/M
                                                                             
Demographics/Lifestyle Data:                                                 
    Median Age: 34.1                                Sample Mailing Piece     
    Median HHI: $62,126                             Required                 
    84.4% Attended/Graduated College                                         
                                                    20% Commission to        
All orders are approved on a reciprocal rental.     Recognized Brokers       

Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


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