MUSCLE & FITNESS                                    USAGE

     98,274     Active Subscribers      $105/M      -----------DATE----------
      9,704     1 Month Hotline         +$16/M      January 2012             
     24,952     3 Month Hotline         +$11/M      (Counts through 12/11)   
     44,815     6 Month Hotline         +$ 5/M      (updates monthly)        
     18,954     Female Subscribers      +$10/M                               
     63,707     Male Subscribers        +$10/M      -------MINIMUM ORDER-----
     37,234     Direct to Publisher     +$10/M      10,000                   
     92,723     Paid Subscribers        +$10/M      4,000 Canadian/$450/F    
     91,995     Direct Mail Sold        +$10/M                               
     53,979     Agents Sold             +$10/M      -------UNIT OF SALE------
      3,636     6 Mo. Change of Address +$13/M      $34.97 12 Issues         
     89,864     12 Mo. Expires          $ 75/M                               
      1,812     Total Canadian          $450/F      -----------MEDIA---------
                Fundraising Rate        $ 75/M      Direct Response          
                Catalog Rate            $ 80/M                               
                                                    ----------GENDER---------
"Your Ultimate Source for Training & Nutrition"     63% Male                 
                                                    25% Female               
MUSCLE & FITNESS is the go-to authority in the                               
health and fitness industry. For over sixty years,  --------ADDRESSING-------
the magazine has provided instruction and           Diskette            $75/F
inspiration to subscribers dedicated to exercise,   E-Mail Transmission $75/F
resistance strength training, and nutrition. The    FTP                 $75/F
men and women who receive this publication are      Keying              $ 3/M
dedicated to bodybuilding and to reaching their                              
maximum physical potential and appearance.          --------SELECTIONS-------
                                                    State               $10/M
Readers look to Muscle & Fitness for health         SCF                 $10/M
advice, nutritional information, workout            Zip                 $10/M
techniques, and the latest on supplements. These    DTP                 $10/M
athletes want to know about the issues that affect  Gender              $10/M
their own bodies as well as the latest              Paid                $10/M
competitions and pharmaceutical discoveries, and    Source              $10/M
they turn towards Muscle & Fitness for the most     Age                 $11/M
current and credible information. These sports      Income              $11/M
enthusiasts are committed to excellence and         Credit Card Holder  $11/M
utilize all healthy means to improve themselves,    Run Charges         $10/M
to feel good, and to live confident lifestyles.                              
                                                                             
American Media, Inc. (AMI) is the leading           Sample Mailing Piece     
publishing company in the celebrity journalism and  Required                 
health & fitness categories.                                                 
                                                    20% Commission to        
Demographics/Lifestyle Data:                        Recognized Brokers       
    Median Age: 33.6                              
    Median HHI: $69,932                           
    84.4% Attended/Graduated College              
                                                  
Statlistics is also offering lead-generation      
opportunities on this file.  Please contact us    
today for more information, including pricing,    
availability, or to submit clearances.   This is  
another great way to prospect to these dynamic,   
responsive subscribers.                           
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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